Senior Paid Media Specialist
Job Summary
Job Description
The Daily Wire is seeking a highly motivated Senior Paid Media Specialist to join their Paid Media team. This role is responsible for executing biddable media campaigns using buying platform engines like Google Ads and Meta Ads. The ideal candidate will have a deep understanding of subscriber acquisition businesses and be experienced in running paid advertising campaigns across various platforms. Responsibilities include tracking subscriber acquisition metrics, ideating creative concepts, using analytics for campaign improvement, leading testing efforts, assisting with reporting, and staying updated on industry trends and new paid media products.
Must have:
- Experience with Meta Ads, Google Ads, Microsoft Ads, Apple Search Ads, X (Twitter) Ads, Snapchat
- Track subscriber acquisition metrics (CPA, ROAS, CVR, CTR)
- Ideate creative concepts and use analytics
- Translate platform analysis into campaign improvements
- Lead testing for bidding, creative, and landing page efficacy
- Assist with reporting for leadership
- Stay on top of industry standards and trends
- 1-3 years experience in paid media campaign execution
- Knowledge of paid media strategy: bid-based buying platforms, forecasting, research tools, budget/pacing, billing
- Understanding of algorithmic buying strategies and optimization
- Familiarity with Microsoft Excel and Google Sheets
Good to have:
- Strong understanding of cross-channel paid media opportunities (social, video, search, display, CTV)
- Ability to justify unique media mixes
6 skills required
Job Details
The Daily Wire is looking for a highly motivated Paid Media Specialist to join the Paid Media team! The Senior Paid Media Specialist is responsible for executing biddable media campaigns in buying platform engines such as Google Ads, Meta Ads, etc. This role requires a deep understanding of the unique challenges associated with subscriber acquisition businesses.
- Experienced in running paid advertising campaigns on Meta Ads, Google Ads, Microsoft Ads, Apple Search Ads, X (Twitter) Ads, Snapchat, etc.
- Track metrics specific to subscriber acquisition success, including CPA, ROAS, CVR, CTR, etc.
- Ideate creative concepts and use analytics to inform further creative ideation and refreshing
- Translate findings from platform analyses into campaign improvement
- Lead testing efforts to assess bidding, creative, and landing page efficacy
- Assist with reporting for leadership campaign optimization schedule and tracking system
- Stay on top of industry standards and trends
- 1-3 years of experience in paid media campaign execution
- In-depth knowledge of paid media strategy: Bid-based buying platforms, Forecasting and opportunity/gap analysis, Staying on top of new paid trends and products, Research tools/competitive analysis, Budget/pacing and billing
- In-depth understanding of algorithmic buying strategies and optimization practice
- Possess a strong understanding of cross-channel paid media opportunities (social, video, search, display, CTV) and the ability to justify unique media mixes
- Strong familiarity with Microsoft Excel and Google Sheets
To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:
Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
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