Job Description
- Develop and execute innovative paid media strategies and campaign plans.
- Oversee implementation of paid media campaigns across multiple digital platforms.
- Collaborate with internal teams, external partners, vendors, and agencies.
- Manage and strengthen relationships with key media partners (Google, Facebook).
- Regularly audit and analyze media performance for optimization.
- Define, measure, and evaluate paid media KPIs.
- Lead, mentor, and motivate a high-performing paid media team.
- 7+ years of paid media/advertising experience.
- Proven experience as a media director or equivalent.
- Hands-on experience in media buying, planning, and supervising/directing.
- Strong lead generation and performance marketing background.
- Outstanding leadership and organizational skills.
- Exceptional communication skills (verbal and written).
- Flexible problem solver thriving in a fast-paced environment.
- Detail-oriented with strong organizational and time management skills.
This role oversees strategy, execution, and performance across all paid media channels. It involves developing and implementing innovative, data-driven campaigns; managing key media partnerships with platforms like Google and Facebook; and ensuring alignment with business objectives through continuous auditing, optimization, and KPI measurement. The Director also mentors and manages a high-performing team while staying ahead of industry trends and technologies to drive growth, efficiency, and excellence in all paid media initiatives.
Primary Responsibilities
- Develop and execute innovative paid media strategies and campaign plans that align with business objectives.
- Oversee the implementation of paid media campaigns across multiple digital platforms.
- Collaborate with internal teams, external partners, vendors, and agencies to identify and activate high-impact opportunities.
- Manage and strengthen relationships with key media partners, including Google, Facebook, and other advertising platforms.
- Regularly audit and analyze media performance, identifying challenges, opportunities, and best practices to drive optimization and automation.
- Define, measure, and evaluate paid media KPIs to assess campaign effectiveness and guide strategic decisions.
- Lead, mentor, and motivate a high-performing paid media team, managing daily operations, workloads, deadlines, and budgets to ensure excellence and efficiency.
Experience & Requirements
- 7+ years of paid media/advertising experience and proven experience as a media director or equivalent work experience.
- Hands-on experience in media buying, planning, and supervising/directing
- Strong lead generation and performance marketing background
- Outstanding leadership and organizational skills
- Possess exceptional communication skills (both verbal and written), including the ability and confidence to respectfully voice ideas and concerns with the team
- Function as a flexible problem solver with the ability to thrive in a fast-paced environment and navigate competing demands
- Detail-oriented with strong organizational and time management skills
To learn more, please visit the following Facebook and YouTube page links:
The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Please Note: The company participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
CALIFORNIA APPLICANT PRIVACY NOTICE
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
