(Senior) SEO Manager

Berlin is home to BILD, AUTO BILD, and COMPUTER BILD. Under one roof in the Springer Kiez, the diverse digital and print offerings of all three brands are created.

Our SEO team drives the digital reach of BILD, AUTO BILD, and COMPUTER BILD by identifying important topics in close exchange with the editorial teams and supporting the creation of relevant content. We develop products in cross-functional teams and continuously exchange ideas with developers and data teams. The core business of our brands is news, entertainment, and competent and authentic purchase advice – the SEO team is an elementary player in the support and further development of various topic areas with different cooperation partners.

Become part of our dynamic SEO team and help shape our strategies to celebrate shared successes.

We believe in the future of journalism as a business model and invest in future-oriented technologies. Our five Essentials are the values that connect us and our compass in our commitment to freedom.

What you will be doing:

• You will significantly shape the overall strategy of BILD, AUTO BILD, and COMPUTER BILD and be responsible for the planning, implementation, and control of SEO in several project groups.
• You will analyze our domains and competitors and identify potential for more reach or better "Search Intent Match".
• You will advise interdisciplinary teams on various SEO-related questions and provide assistance for data-driven decision-making.
• You understand how search engines work and optimize for them at every opportunity (from crawling to ranking, from internal linking to structured data).
• You will create analyses, reports, and presentations for various stakeholders and target groups (e.g., topic research, dashboards, or training materials).
• You continuously follow news in the SEO field and pitch new ideas and approaches for our products and brands.

What you bring:

• The field of your studies or your completed apprenticeship is less important to us than your motivation to contribute in this field.
• You convince with your professional experience in SEO, ideally from the media, publishing, or e-commerce sector.
• You enjoy working with large amounts of data and are not afraid to build complex KNIME workflows or push Excel to its limits.
• Your analytical understanding helps you make data-based decisions.
• You are familiar with RegEx and common SEO and analysis tools such as Search Console, Sistrix, Screaming Frog, Audisto, Adobe Analytics, etc.
• You are strong in communication in German, like to take initiative, and convince with solution-orientation and negotiation skills.

What we offer:

• Never stop learning! Use our diverse learning content and offers for your personal development.
• Free food offer: in addition to a breakfast snack, also a free lunch in our Kiez restaurant.
• 30 days of vacation.
• State-of-the-art offices, from hardware to software to the design of the workspaces - including MacBook & iPhone, which may also be used privately.
• Employee offers that suit you and your life situation: whether discounted Deutschland-Ticket or JobRad leasing, bicycle garage (incl. regular bicycle service) as well as many other discounts.
• Collaboration thrives on direct exchange – we rely on 80% office presence and 20% mobile work.
• We offer you an initially one-year fixed-term position, part-time or full-time, with an extension being sought.

BILD is Germany's largest media brand and offers outstanding digital and print journalism around the clock with news, politics, entertainment, sports, and guides. The BILD group includes BILD, BILD am SONNTAG, B.Z., SPORT BILD, AUTO BILD, BOOK-Family, as well as Axel Springer Regio and the Axel Springer Academy within Axel Springer Deutschland GmbH.

BILD, like BUSINESS INSIDER, MORNING BREW, POLITICO, and WELT, belongs to Axel Springer, a transatlantic media company in family ownership with locations in Berlin and New York. The portfolio is supplemented by the marketing companies Awin, Bonial, and Idealo, as well as the digital market research institute Emarketer. With more than 10,000 employees, Axel Springer is active in over 25 countries.

Questions and answers about the application process

The most frequent questions and answers can be found in our FAQs: career.axelspringer.com/de/faq

To facilitate readability, we limit ourselves to masculine designations in the text. Nevertheless, diversity is an essential part of our corporate culture! We welcome all applications regardless of gender, nationality, ethnic and social origin, religion, worldview, disability, age, and sexual orientation and identity.

Information on the severely disabled representation at Axel Springer can be found here: career.axelspringer.com/de/ksbv

Contact person for this position (reference number REF2245X) is: Marcel Burmester #LI-MB2