Content & Innovation Lead - Onet Lifestyle

Onet Lifestyle is entering a new phase. We are looking for a leader who will not only lead the editorial team but also redefine what lifestyle means in Poland's largest portal. We want to create quality, bold, and inspiring content – in the spirit of reliable journalism and understanding the needs of audiences and brands.

You will be the creative driving force of the Lifestyle editorial team:

• You will create and implement a vision for premium content that is both engaging and monetizable.
• You will lead the editorial team and external creators, inspiring them to create visible, impactful, and trend-setting projects.
• You will develop innovative 360 formats: text, video, podcasts, social media, events, newsletters.
• You will ensure the presence and recognition of Onet Lifestyle within the Onet ecosystem and beyond.
• Collaborating with the commercial department, you will create content that becomes an attractive context for major brands.
• You will be an ambassador for quality – combining journalistic credibility with a creative approach to storytelling.

What do we expect?

• Minimum 10 years of experience in media, including 5+ years as a leader of a digital or multimedia newsroom.
• A strong portfolio in creating innovative content projects (video, social, B2B, cooperation with influencers).
• In-depth knowledge of lifestyle, health, culture, relationships, and social trends.
• A visionary approach to content creation and the ability to translate it into strategies and concrete actions.
• Experience in building media brands and their position in the business environment.
• Ability to manage creative teams and editorial budget.
• Openness to innovation, technology, and new content distribution models.
• Excellent knowledge of trends and changes in the global market, including in the areas of Big Tech and artificial intelligence (AI).
• Very good knowledge of English.