Senior Strategist

Company description

"What helps people, helps business."

This quote from Leo Burnett succinctly captures what our HumanKind philosophy is all about: we build creative ideas on people's concrete needs as well as their profound desires. And this is more relevant today than ever before in a world shaped by constant change, evolving communication patterns, and ever-new demands on the relationships between people and brands.

This "People Centricity" is at the core of our working method and inextricably linked to our company culture. We tell stories that go beyond conventional advertising, inspire, and sustainably shape a brand's community – thus ensuring its cultural relevance now and in the future. And that's exactly why we are looking for people with curiosity, empathy, passion, and a will to create.

Leo Germany is a global creative agency and part of the Publicis Groupe, one of the world's leading communication service providers.

Based at the legendary advertising hotspot Frankfurt, Leo Germany brings together the tradition and modernity of the advertising world. Over 140 creative minds work in the areas of Brand Strategy, Social Media, Digital Marketing, and classic communication to make a difference in people's lives, today and tomorrow, for brands like Samsung, PayPal, Ferrero, Stellantis, Commerzbank, Bauhaus, P&G, and many more.

Welcome to Leo Germany – where the people behind the ideas are always at the forefront.

Overview

Your tasks:

• You have a feel for societal trends & cultural currents and their influence on brands – and vice versa
• Consumer and target group understanding starts for you with trend and market media studies, but doesn't end there
• You manage to extract relevant information from Big Data
• You not only develop brand, product, and campaign concepts, but also confidently present them to clients
• You think holistically & user-centrically and skillfully navigate the overarching idea along the Consumer Journey
• You develop research designs for generating consumer insights for brand strategies, as well as ensuring and conducting analyses and market research projects
• You have your projects under control and provide the foundation for excellent creation with sharp briefings of broad inspirational power
• The creative product is close to your heart, from development to implementation in integrated communication measures

Qualifications

What you bring:

• You have several years of experience as a responsible person in strategy or planning
• You possess profound knowledge of common analysis tools, research methods, and techniques
• Cultural Marketing is more than just a buzzword for you
• You bring work experience in a global environment (global clients and international markets)
• You have very good German and English language skills
• You keep a cool head even when things get heated and can handle complex situations well
• You can lead and manage a team, but are also a team player and diplomatic
• You have great curiosity for people

Additional information

What we offer:

• Flexible working: trusted working hours with a hybrid working model.
• Work and see the world at the same time? No problem! With our #workyourworld offer, you can work abroad for up to 6 weeks.
• Hunde erlaubt! With Dogs@Leo, your four-legged friend doesn't have to stay alone.
• Always on the move, with a subsidy for the Deutschland Ticket.
• Your health is important to us! We support you with Business Bike Leasing and mobile massage in the office.
• Fancy networking? You can exchange ideas and socialize with colleagues from the Publicis Groupe at regular Agency Breakfast and Happy Hours.
• Nice colleagues, human interaction, and a feel-good environment.
• Free drinks: water, soft drinks, coffee, tea.
• Lots of apples: You'll find out what that's all about at the latest in the job interview.

What you can expect:

Leo Germany offers you an environment that promotes creativity – open, uncomplicated, unconventional. With many smart people from many different countries. Whether it's creation, strategy, or production, everyone is involved in the creative process from the beginning – this is how integrated communication solutions across all media channels are created. Communication solutions that move people and offer them added value.

Sounds good? Then become part of Leo Germany and apply now with your compelling application including salary expectations and your earliest possible start date.