SEO Account Manager

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. 

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

The Client

Joining PG One, an independent division of Publicis Groupe, means working in a data-led, AI-driven, and strategy-first environment. Based in our dedicated Chancery Lane office, we service over 200+ brand/country combinations for P&G’s household name brands.

You’ll enjoy the close-knit culture of a boutique agency with the global resources of Publicis behind you. Our team, made up of high-performing talent from 14 countries, values creativity, innovation, and data excellence. We build our own digital tools and lead in AI adoption; several team members are currently enrolled in an “AI for Business Value” apprenticeship to keep us at the forefront.

At PG One, you’ll collaborate directly with our client, moving quickly from concept to execution and seeing your impact in real time. As P&G’s lead performance agency, supporting brands like Braun, Gillette, Venus and Oral-B, you’ll help shape strategy for the world’s largest advertiser working with colleagues and clients in Europe, Asia and North America.

If you’re looking to drive innovative, search-led strategies in a diverse and ambitious team, PG One offers the perfect blend of global scale and local agency feel.

The Role

As the SEO Account Manager for P&G, you will lead day-to-day account management and client servicing across a multi-market European strategy. Acting as the day-to-day SEO contact for both internal stakeholders and external agency partners, you will coordinate efforts across regions, adapt global strategies to local market needs, and report performance across both traditional search engines and emerging platforms. You’ll manage strategic delivery, contribute to integrated SEO and GEO programs, and help redefine the client’s approach to search in a rapidly evolving space. This includes working closely with global Performics teams and playing a key role in half-yearly strategic resets informed by data across Google and LLM platforms.

Key Responsibilities

• Regional SEO Leadership: Lead the execution of a pan-European SEO and GEO strategy using the UK as a strategic base, supporting both regional direction and local market execution.
• Client Relationship Management: Act as the day-to-day client lead, managing briefs, translating ideas into solutions, and building strong, collaborative relationships.
• Integrated SEO + GEO Strategy: Support the rollout and evolution of an integrated SEO and GEO search strategy, with a focus on reporting and insight generation across Google and emerging LLMs.
• Workflow & Project Ownership: Manage SEO project timelines, priorities, and deliverables while maintaining high-quality standards across deliverables.
• Process improvement: Partner with the Account Director to refine workflows, optimise resource allocation and scale best practices across teams.
  Stakeholder Collaboration: Work with multiple teams including internal Publicis agencies, external partners, and local/global Performics colleagues to ensure consistency and strategic alignment.
• Cross-channel integration: Collaborate with Paid Search and Planning teams to embed SEO insights into wider performance marketing programs.
• Performance Reporting: Deliver clear, actionable reporting that demonstrates the impact of SEO and GEO efforts on organic visibility, engagement, and ROI.
• Search Innovation: Stay ahead of emerging trends and contribute to biannual strategy refreshes—redefining best practices in the era of AI-powered discovery.

Key Requirements

• Experience: 2–3 years’ hands-on SEO experience, ideally within an agency environment supporting enterprise-level clients.
• Client Management: Proven ability to lead client conversations, understand briefs, and deliver strategic and practical solutions that align with business goals.
• Strategic Thinking: Track record of crafting multi-layered SEO plans that integrate with broader marketing strategies; proactive problem-solving mindset.
• Learning Agility: Passion to stay abreast of algorithm updates, AI-powered search advances and emerging digital trends - and translating them into client advantage.
• Teamwork & Communication: Proven ability to manage and motivate junior staff, run trainings, and confidently present to clients and senior internal teams.
• Collaborative Mindset: Comfortable working across diverse teams, time zones, and stakeholders—including internal departments and third-party agencies.
• Technical Proficiency: Ability to work with technical teams and effectively communicate roadmaps back to clients on delivery.
• Cross-Market Strategy: Experience supporting regional/multi-market SEO strategies, balancing local execution with global direction.
• Analytical Skills: Comfort with data analysis - pulling insights from performance dashboards and search data, working with teams on setting forecasts, measuring ROI and reporting to stakeholders.

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).