Social Media Community Manager, Tom Bilyeu & Impact Theory

About Impact Theory 

Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, webcomics, film & TV, as well as world-class YouTube and podcast content that has garnered half a billion views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment.

Job Summary

Reporting to the Director of Social Media, you as the Social Media Community Manager for Tom Bilyeu and Impact Theory, will be responsible for cultivating and nurturing our online communities across multiple social media platforms. We are looking for a talented and innovative individual to step into the role explicitly focusing on managing the social channels of Tom Bilyeu and  Impact Theory.

Your expertise in social media best practices, content publishing, community moderation, copywriting, and data analysis will be crucial in this role. You will be an extension of Tom’s brand on his respective social media channels, ensuring that all interactions align with the brand persona, guidelines, and voice.

Please note this role is on-site at our West Hollywood, CA office, Monday through Friday (5 days a week).

Your Responsibilities

• Writing Captions: Generate highly-engaging, captivating captions that resonate with the specific target audience and brand identity for each social media account. Adapt writing style, tone, and content to align with the platform’s best practices, ensuring that captions effectively communicate the brand’s message.
• Content Publishing: Schedule daily social media posts across Instagram, YouTube (Community and Shorts), Twitter, TikTok, LinkedIn, and Facebook for Impact Theory and Tom Bilyeu.
• Community Engagement and Moderation: Foster a positive and engaged online community by responding to comments, facilitating discussions, as well as sourcing relevant content that align with brand guidelines + unique brand persona.
• Must have strong writing skills, impeccable spelling and grammar, as well the adept ability to craft copy with Tom’s distinct tone of voice.
• Must be able to like and reply to comments with a distinct brand tone & persona depending on the account unique to Tom.
• Must be available on weekends to publish content and moderate across social channels.
• Identify @ and/or mentions of Tom on external social media accounts; ensure they are crediting appropriately and engage with these posts.
• Social Media Calendar: Maintain and manage multiple social media editorial calendars to ensure consistent and timely content delivery.
• Must be able to pivot posting cadence based on performance, etc.
• Timing is critical for social media - must be able to identify and publish content during times with the most reach across each social media channel
• Data Analysis: Monitor audience sentiment and engagement, interpret social media KPIs (e.g. engagement rate, reach, saves, @ mentions across social media), and provide high-level daily reports on sentiment, robust monthly social media reports for performance analysis as well as actionable insights across social channels, as well as ad hoc reports as requested.
• Tool Proficiency: Utilize social media SAAS platforms like Iconosquare, Hootsuite, Khoros, SproutSocial, etc., for efficient content scheduling and management. Use project management tools like Monday or Asana to streamline tasks and social media editorial calendars.

The compensation range for this position is $70,000/annually to $80,000/annually, depending on experience.

• 4+ years of experience as a Social Media Community Manager.
• Strong organizational skills and the ability to manage multiple social media editorial calendars.
• Strong understanding of social media platforms, trends, algorithms, and best practices.
• Exceptional written and verbal communication skills, with the ability to adapt content to different social media channels and engage with diverse audiences.
• Detail-oriented with excellent organizational and time management skills.
• Analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions and have the ability to create reports that are unique to each brand.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Proficient in using social media management tools such as Iconosquare, Hootsuite, Khoros, SproutSocial, etc.
• Experienced in project management tools like Monday or Asana and proficient in Google Suite.
• Creative thinking and adaptability to switch between brand tones and personas.
• Ability to handle community moderation and maintain a positive online environment.
• Genuine interest in Tom and Lisa Bilyeu’s content.
• In preparation for your interviews, please review Tom & Lisa’s YouTube channels and social media content (Instagram, etc.)

• Medical/Dental/Vision Insurance Plans
• Life Insurance
• 401k
• Flexible, “Unlimited” PTO Policy
• 1-year subscription to Audible
• Full employee access to Impact Theory University
• 2 Complimentary Books (Radical Confidence by Lisa Bilyeu and Principles by Ray Dalio)

FRAUD/SCAM NOTICE
Please note that Impact Theory interview requests and job offers only originate from an @impacttheory.com email address. We have a robust interview process that includes phone, video Google Meets calls, and in-person interviews at our Los Angeles, California-based office prior to any person receiving an offer of employment. Impact Theory will also never ask for bank account information (including routing or account numbers), social security numbers, passwords or any other sensitive information to be delivered over email or phone. Always reference our career site, Impact Theory Careers, to see if the position that you are applying to is legitimate. If you receive a scam issue or a security issue involving Impact Theory, please notify us at hr@impacttheory.com.

EQUAL EMPLOYMENT OPPORTUNITY & FAIR CHANCE HIRING
Impact Theory is an Equal Opportunity employer. We celebrate and embrace diversity, and believe the strongest teams are from a broad tapestry of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristics protected by applicable federal, state, or local law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.