Social Media & Content Manager

The position

Job description

Who are we? 📌

Koala Interactive is a fast-growing human-sized company, in charge of Wyylde, the social network that allows exploring the diversity of sexual practices, in a secure environment. Leader in France since 2016, Wyylde has over 7 million registered users and 700,000 visits per day. After the successful acquisition of NSF (Nuit Sans Folie) in 2020, and our expansion in Italy, Spain and Germany, we are looking to strengthen our team with passionate talents to continue our international adventure.

Our values: Freedom, Respect, Responsibility. They are not just words, but the foundation of our company culture.

At Koala Interactive, you will have the opportunity to work in an environment that values your creativity and autonomy, while respecting your work-life balance through remote work.

Role 🎯

Wyylde, in full growth, internationalization and strengthening of its identity, is looking for a Social Media & Content Manager with a strong marketing culture. You will design and lead ambitious editorial strategies, strengthen our brand identity and coordinate our international teams.

In conjunction with the Brand Designer and our partners, you will create impactful content consistent with our vision, to develop our notoriety and engage our community.

Missions and Responsibilities ✅

Your main missions will be:

• Be the voice of Wyylde across all communication channels.
• Ensure the brand's presence by understanding the challenges of a sensitive brand on traditional platforms (Instagram, Facebook, X).
• Maximize value-added content to support audiences throughout the conversion funnel, particularly via Wyylde, Twitch, Youtube and any other high-ROI vector.
• Develop discussion around the brand on conversational social networks like Reddit, Quora, Discord, Telegram, etc.
• Propose innovative initiatives to reach the community and new audiences, particularly on BlueSky, Snapchat, etc.
• Implement and adhere to the editorial calendar for all networks.
• Create and propose engaging and inclusive content around free and positive sexuality, using provided templates and in co-creation with the Brand designer and other stakeholders (internal teams, agencies, influencers, etc.)
• Animate and moderate communities on social networks.
• Manage sponsored campaigns.
• Supervise local social media interns internationally.
• Monitor KPIs, analyze statistics and report to management.

Skills ⭐

Hard Skills

• 5 years of experience minimum.
• Proven experience in social media strategy welcome (beyond editorial).
• Excellent command of social platforms (Instagram, Facebook, X, Reddit, Discord, TikTok, etc.) and their specificities.
• Skills in copywriting, storytelling and message design in line with brand identity.
• Good knowledge of analytical tools (Google Analytics, Meta Business Suite, Sprout Social, Hootsuite, etc.) and ability to interpret KPIs.
• Experience in managing and coordinating international or multi-market teams.
• Mastery of digital marketing basics, paid media, and sponsored campaign tracking.
• Basic notions in design and aesthetic sense.
• Project management: ability to handle multiple tasks in parallel and meet tight editorial deadlines.

Soft Skills

• Strategic marketing vision, with content as a brand lever.
• Creativity, curiosity and a taste for innovation and experimentation.
• Interpersonal skills, leadership and ability to unite internally and with partners.
• Analytical mind, rigor and data-driven decisions.
• Adaptability and reactivity in changing and sensitive contexts.
• Listening skills and open-mindedness to animate a diverse community.
• Exemplarity, confidentiality and maturity on topics related to positive sexuality.

Details 💼

Benefits:

• Remote work: Flexible remote organization (residing in IDF) / Flex Office in Levallois Perret.
• Friendly events: Aperitifs, escape games, karaokes, indoor football, gaming, and much more.
• Motivating compensation: Annual performance bonus (8%).
• Employee savings: CET, PEE, PERCO for your future projects.
• Competitive social benefits: SWILE Restaurant Card, ALAN health insurance, external CE.

Recruitment process:

• HR interview
• Interview with the CMO
• Technical marketing test: strategic and operational skills
• Presentation of the test with the CMO

For a policy in favor of the integration of people with disabilities, the proposed position is open to all.

For more information on our work environment: Koala Interactive | Welcome to the Jungle.