Social Media Manager - Senior

Overview:

SOFTSWISS is hiring Social Media and Community Manager to join our PR & Events Team. We are seeking a highly skilled and creative candidate to create and manage content that will influence our brands' image. 

Purpose of the role:

As a member of the PR & Events team, you will be responsible for the strategic development, planning, and coordination of social media activities across all key channels. Your focus will include managing and aligning content for both the Customer and Employer Brand directions, improving the quality of communication, increasing audience engagement, and developing initiatives to grow the SOFTSWISS social media presence.

Key responsibilities:

• Develop and lead the execution of a full-cycle SMM strategy across LinkedIn, Instagram, YouTube, Twitter (X) and Facebook.
• Plan, launch and optimise SMM initiatives that align with overall Brand, PR and Employer Brand strategies.
• Oversee content creation and ensure brand consistency across all channels.
• Develop and implement employee advocacy and personal branding programs: engage internal bran ambassadors, educate employees and build a strong culture of participation in social media.
• Drive YouTube growth: create and execute channel strategy, manage video production.
• Monitor and analyse key performance metrics and audience trends; refine strategy and improve content effectiveness.
• Collaborate closely with PR, Brand, Digital teams and C-level stakeholders.

Required Experience:

• 4+ years of experience in social media management, including at least 1 year in a senior or leadership role.
• Proven track record of developing and executing social media strategies that deliver measurable results.
• Strong background in tech od SaaS industries with understanding of B2B communication specifics.
• Advanced level of English (C1) and Russian (B2) - English is our main working language for Socials.
• Experience or strong understanding of YouTube content strategy, including coordination of video production workflows.
• Understanding of employer branding, employee-generated content and influencer collaboration as part of a broader SMM strategy.

Nice to have:

• Experience in the iGaming industry or other highly regulated sectors.

Our Mission:

Changing the iGaming industry through technological innovation.

Our Values:

We care
Mindful actions for big-picture goals: we value strategic vision, alignment, and personal responsibility.

We see people
People are the heart of our success: we prioritise the wellbeing and growth of our employees through a culture of warmth.

We embrace changes
Driving change through courageous spirit: we set ambitious goals, welcome initiative, and strive for entrepreneurial attitude and constant improvement.

We push for customer success
Perceiving customer success as our own: we provide high-quality services, build trust, and strive for win-win solutions.

We excel
Quality for industry leadership: our success is built on technological excellence, continuous improvement, and top industry talent.

Our Benefits:

• Full-time hybrid work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events.

Learn more about our hiring process here – what to expect, how to prepare, and what makes SOFTSWISS different.