Social Media Specialist

The Social Media Specialist supports the strategy, execution, and performance of organic social media programs across a diverse portfolio of brands, mainly focused within the CPG and Food & Beverage industries. This role brings a strong understanding of CPG marketing and social media best practices, helping to translate brand objectives into engaging, agile, and performance-driven social content.

With experience in content planning, community management, and influencer campaign execution, the Social Media Specialist manages end-to-end social activations—balancing always-on content calendars with timely, trend-driven moments. They collaborate closely with strategists, creatives, and clients to ensure content is on-brand, organized, and impactful.

The Social Media Specialist will also oversee and mentor junior team members, including Coordinators and Community Managers, providing operational guidance, quality oversight, and hands-on support to maintain excellence across all social channels.

JOB DUTIES

• Acts as the Social Media Lead for assigned brands, managing strategy execution and daily operations for organic social media programs
• Develops and oversees the implementation of strategic roadmaps (in conjunction with strategists), content calendars, tentpole campaign action plans, and trend-based content rooted in strategic objectives
• Owns the translation of social strategy into executional deliverables across multiple brand workstreams, aligning with business and brand goals and ensuring growth on assigned accounts
• Advises and presents to clients on how content ladders up to larger brand strategy, and proactively brings forward opportunities to optimize or evolve the work
• Continuously monitors cultural and platform trends to insert brands meaningfully into real-time conversations and moments
• Regularly reviews and analyzes social performance metrics, coupling those with an effective knowledge of social innovations, technological/digital trends, and the client’s target consumer to apply insights to future workstreams and content recommendations
• Mentors and supports junior team members (including Social Media Community Managers and Coordinators), setting the tone for operational excellence and strategic execution
• Partners cross-functionally with strategy, creative, media, and client teams to ensure social deliverables are on-brief, high quality, and aligned to platform nuances
• Identifies new opportunities to evolve or grow brand social programs through content innovation, smarter workflow, or cross-channel alignment
• Coordinates with necessary third-party agencies/vendors, overseeing the relationship for the client and the social department, to carry out customer strategies on time and budget
• Support departmental initiatives and overall team development via learning opportunities, mentorship and training – updating internal resources and materials and acting as a trusted resource on best practices and strategic recommendations.
• Oversees influencer campaign execution, ensuring alignment with brand goals, efficient workflows, and integration into the broader social strategy

JOB QUALIFICATIONS

• 3–4 years of experience in social media marketing, ideally within an agency or multi-brand environment
• Experience working with CPG brands required; Food and Beverage industry experience considered an asset
• Strong knowledge of organic social media platforms, best practices, and content development; familiarity with paid social and amplification/boosting is a plus
• Ability to support the development of social media strategy and translate it into actionable content plans
• Proven ability to manage multiple brand workstreams, balancing always-on calendars, campaign planning, and reactive content opportunities
• Skilled in building content calendars and campaign action plans while staying adaptable to cultural and trend-driven moments
• Experience managing influencer campaigns, from coordination through execution and reporting
• Understanding of key social KPIs and ability to interpret performance data to guide optimization
• Clear written and verbal communication skills, with confidence collaborating with clients and cross-functional partners
• Strong awareness of social and cultural trends, with the ability to recommend relevant opportunities for brand engagement
• Experience managing and mentoring junior team members (e.g., Coordinators, Community Managers) to ensure quality and consistency across social channels

SUPERVISION

• Number and title(s) of direct reports (if any): 1x Community Manager
• Received: Manager of Social Media Execution and Growth

JOB RELATIONSHIPS

• Internal: Social Media Specialist, Manager of Social Media Execution and Growth, Sr. Paid Specialist, Social Media Community Coordinator, Community Manager, Account Director, Project Manager and Production Team, Associate Director of Strategy, Sr. Director of Social Media and Partnerships
• External: Clients, Vendors