Social Programming Specialist

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Social Marketing Specialist, you will be responsible for producing topical and compelling content that captivates our target audience across multiple social media platforms. You'll work with a variety of teams to source, ideate, and co-create content for social channels while ensuring core business initiatives are met. We're looking for storytellers, who share and react to the biggest moments in sports with our followers through the lens of social media in unique and engaging ways.

What You'll Do

• Ideate, create, publish, and track posts across various social media platforms for DraftKings verticals.
• Use social listening, channel monitoring, and user interaction to better understand audience behavior and interests, while managing online presence during live sporting events.
• Apply metrics to social strategy and lead creative brainstorming sessions.
• Communicate with internal stakeholders to ensure company priorities are being met.
• Research industry best practices, internet trends and new techniques to continuously improve our overall social media marketing efforts and maintain brand tone of voice.
• Manage a small team of associates who will be assisting with content creation and execution of social campaigns.

What You'll Bring

• At least 3 years of relevant experience.
• Understanding of sports betting and Daily Fantasy Sports.
• Experience writing and developing copy for platforms and mastery of social channel mechanics, including publishing platforms.
• Experience using Adobe Photoshop and Premiere.
• Strong understanding of insights, briefs and consumer research in order to create copy/posts that are relevant and engaging.
• Demonstrated experience working with and applying social media metrics and data to larger strategy and execution, as well as executing social media rollout plans
• Ability to work flexible hours, including evenings, weekends, and holidays.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 84,000.00 USD - 105,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.