Sportsbook Coordinator - Sweden

Excellent opportunity to join Betsson Group as our new Sportsbook Coordinator in Malta.

THE CHALLENGE

As a Sportsbook Coordinator, your focus is together with the SB manager to leverage our Sportsbook product to our existing customer base and constantly improve our retention & reactivation levels in the SB segments. In this role you will mainly handle the Swedish market but also support the Danish market for lobby management when/if needed.

RESPONSIBILITIES:

• Frequently review customer journeys, product lobbies, management of banners and navigation in the Sportsbook vertical.
• Ensure that the site experience and customer journeys are consistent, maximizing usability and accessibility across all devices including mobile apps.
• Be involved in the ideation of sportsbook communications, promotions, and campaigns with assistance from the SB manager, Casino manager and SoMe team.
• Take ownership of the planned initiatives, end-to-end including conceptualization, creation, execution, follow-up, and learnings & optimization.
• Writing copy of communications and content to upsell our product, features and key sporting events across various CRM channels.
• Frequently sit down with the Sportsbook Manager to evaluate initiatives including but not limited to communications & campaigns, to get an understanding of the performance, the effect on the business and how to improve and optimize.
• Proactively suggest new investigations and analysis using data to determine the best course of action (A/B tests), benchmark communications, promotions, best practices & product features from competitors.
• Work closely with our local marketing team to ensure the key messaging is clear and on-point across all channels.
• Leverage ambassadors & external assets in our communication strategy & on-site.
• Maximize our brand portfolio & multibrand strategy.
• Improve internal processes and strategies.

YOU’RE GOOD AT:

Experience in a CRM role in iGaming is an advantage; however, this is a role that promotes learning and growing, so attitude and a thirst for business are highly regarded.

• A strong interest in sports, sports betting, and knowledge of the online sportsbook industry
• Digital savvy
• Great planning and prioritization skills
• Strong command of Swedish language both written and spoken
• Experience working cross-functionally amongst different teams and cultures
• At least one year of iGaming experience