Sportsbook Retention Coordinator

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".

Well, what about the team?

As Sportsbook Retention Coordinator for North America, you will be responsible for supporting retention marketing efforts collaborating with key stakeholders across the organization. This role’s primary functions will be to assist with B2C marketing campaigns across lifecycle marketing, email marketing and push messaging, sportsbook promotional campaign development and execution, and daily content management with the primary goal of providing best-in-class player experiences.  

The Sportsbook Retention Coordinator will play a key role in developing a retention strategy for Bally Bet, alongside the Manager, Sportsbook Retention identifying new promotional and rewards ideas, marketing strategies and managing end-to-end B2C campaign execution. The ideal candidate will have excellent communication skills, a high attention to detail, creativity and a willingness to learn and excel in a start-up like environment.

So, what will you be doing?

• Coordinating Retention Marketing operations: Lifecycle Marketing, CRM, Customer Promotions, and Content for Bally Bet Sportsbook.
• Analyzing customer behavior related to promotions to drive growth aligned with KPIs.
• Collaborating with casino retention teams for joint Lifecycle Marketing campaigns.
• Supporting CRM operations, building customer journeys, monitoring engagement.
• Assisting in developing marketing communications via email, push notifications, and media outlets.
• Overseeing Sportsbook Promotions: asset creation and customer bonusing.
• Managing Bally Bet app and web content: Homepage carousel, promotions, and marketing pages.
• Handling cross-departmental relationships with Legal, Compliance, Creative, and more.
• Assisting with performance reporting: P&L, Bonus Spend, Campaign Analysis, providing recommendations.
• Managing cross-sell opportunities with brick-and-mortar locations, iCasino, and Free-to-Play.
• Championing Sportsbook product and assisting with miscellaneous projects.

And what are we looking for?

• Have experience in online sportsbook or sports marketing, collaborating across teams and building relationships.
• Possess excellent written and verbal communication skills
• Demonstrate organization and attention to detail.
• Exhibit a creative, passionate attitude
• Manage multiple priorities and adhere to deadlines.
• Be proficient in MS Office; basic Photoshop a plus
• Have experience with CRM Promotions, Marketing, and Analytics; Braze experience a plus.
• Understand Sportsbook promotions, bonuses, and rewards.

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- 401K Program
- Health insurance
- Home office allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week. 

Salary range: $55,000 - $70,000 USD

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