Sr Latam Effectiveness Analyst (Fixed Term: 12 months)

Do you want to be part of a world-leading consumer health company whose purpose is to deliver greater daily health with humanity? Do you want to contribute to impacting the lives of billions of people through large and recognized brands, such as Sensodyne, Centrum, Advil, Eno, Sonrisal, Corega, CataflamPro, Sonridor and others, and be able to go further in an environment that celebrates diversity?

Then, check out the opportunity below and come be part of our team!

As a Senior Effectiveness Analyst for Latin America, you will support the optimization of media investments by analyzing performance, providing actionable insights, and helping drive data-based decision-making. Your work will directly contribute to improving ROI, enhancing brand equity, and ensuring alignment between media strategies and commercial goals across key markets in the region.

What you will do:

• Marketing Effectiveness & Performance Analysis: Support the design and implementation of measurement frameworks across media channels (TV, digital, social, trade, etc.), using tools such as Marketing Mix Modeling (MMM), Brand Lift studies, econometrics, and ROI modeling.
• Data-Driven Insights: Leverage first-party and third-party data sources to extract meaningful insights that inform media planning, budget allocation, and campaign optimization.
• Cross-Functional Collaboration: Partner with marketing, media, trade, and finance teams to ensure a cohesive view of performance and alignment on KPIs and business outcomes.
• Test & Learn Routines: Support the execution and analysis of test-and-learn initiatives to continuously evolve media strategy based on market dynamics and consumer behavior.
• Reporting & Storytelling: Develop dashboards, performance reports, and executive summaries that translate complex data into compelling stories for business stakeholders.
• Tool Adoption & Innovation: Contribute to the rollout and refinement of effectiveness tools and methodologies across the region, ensuring consistency, accuracy, and adoption by local teams.

What you need to have:

• Strong experience in media analytics, marketing effectiveness, or consumer insights roles.
• Advanced proficiency in Excel, with a passion for working with data and exploring analytical solutions.
• Experience working with media performance data across multiple channels, including digital and offline media.
• Fluent English; fluent Spanish is desirable.
• Knowledge of Marketing Mix Modeling (MMM) and Brand Lift.

What we offer:

• Unprecedented opportunity to make daily health more accessible, inclusive, and sustainable by being part of a global company.
• Be part of a company that is certified as a Top Employer, recognized for excellence in its HR and management practices.
• Work with incredible brands, such as Sensodyne, Centrum, Eno, among others.
• Continuous growth to reach your maximum potential.
• Unique experiences working in an environment that values people's health and well-being and allows everyone to be their best version.

Diversity, Equity and Inclusion

At Haleon, we go beyond expectations and drive a culture where we do what matters most. We promote an environment where diversity is celebrated, equity is practiced, and inclusion is experienced.

Our commitment is to humanize relationships, respecting individuality and ensuring that each employee feels valued, included, and an essential part of our community.

We embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.