Sr. Manager, Visual Merchandising
Oura
Job Summary
Oura is seeking a Senior Manager, Visual Merchandising to lead the end-to-end execution of retail display and fixture programs across the Americas region. This role ensures a premium, cohesive, and on-brand retail experience across all points of sale, including key partners like Best Buy, Target, Costco, and Walmart. The ideal candidate is strategic, hands-on, a creative problem solver with exceptional project management skills, deep experience with large-scale retail fixture programs, and proven collaboration abilities across internal teams and external vendors.
Must Have
- Lead visual merchandising strategy and execution across Americas retail partners.
- Manage full lifecycle of display programs: design, prototyping, production, distribution, installation, maintenance.
- Collaborate with internal design and external partners for fixture development.
- Manage CAPEX and OPEX budgets for visual merchandising.
- Partner with Retail Channel Marketing, Sales, Creative, Brand, and Operations teams.
- Ensure fixture and brand compliance across all retailers.
- 8+ years in visual merchandising, retail design, or fixture program management.
- Proven experience managing retail fixture programs for major retailers.
- Strong project management skills.
- Experience managing CAPEX budgets.
- Deep understanding of retail environments, materials, fabrication, and logistics.
- Excellent organizational and communication skills.
- Demonstrated success collaborating cross-functionally and managing vendors.
Good to Have
- Proficiency in project management tools (Smartsheet, Asana, Monday.com).
- Familiarity with design software (SketchUp, Adobe Creative Suite).
- Passion for design, innovation, and Oura’s mission.
Perks & Benefits
- Competitive salary
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own
- Employee discounts for friends & family
- 20 days of paid time off
- 13 paid holidays
- 8 days of flexible wellness time off
- Paid sick leave
Job Description
Our mission is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
We are seeking a Senior Manager, Visual Merchandising to lead the end-to-end execution of retail display and fixture programs across the Americas region. This role is responsible for ensuring a premium, cohesive, and on-brand retail experience across all points of sale — including key partners such as Best Buy, Target, Costco, Walmart, and emerging regional and specialty accounts.
The ideal candidate is both strategic and hands-on — a creative problem solver who thrives in a fast-paced environment, has exceptional project management skills, deep experience with large-scale retail fixture programs, and a proven ability to collaborate across internal teams and external vendors.
What You Will Do:
Visual Merchandising Strategy & Execution
- Lead the planning, development, and implementation of visual merchandising strategy across all retail partners in the Americas.
- Ensure a consistent, premium brand presentation across all in-store touchpoints — from permanent fixtures to seasonal and promotional displays.
- Manage the full lifecycle of display programs: design, prototyping, production, distribution, installation, and maintenance.
- Partner with Retail Channel Marketing, Brand, Product Marketing and Creative teams to translate marketing and brand objectives into physical retail experiences.
Retail Fixture Development & Program Management
- Collaborate with internal design team and external partners from concept through installation, ensuring designs meet cost, quality, and sustainability goals.
- Collaborate closely with third-party fabricators, logistics partners, and third party installation teams to deliver best-in-class retail displays on time and within budget.
- Establish and maintain robust processes for quality control, compliance, and fixture maintenance across all retail environments.
- Manage fixture rollout calendars, tracking progress, resolving issues, and communicating updates to key stakeholders.
Budget Management & Operations
- Own and manage CAPEX and OPEX budgets related to visual merchandising and fixture programs.
- Develop accurate cost estimates, manage purchase orders, SOWs and ensure fiscal discipline throughout all project stages.
- Identify opportunities for cost savings, efficiency, and scalability in the fixture development and deployment process.
Cross-Functional Collaboration
- Partner with Retail Channel Marketing, Sales, Creative, Brand, and Operations teams to ensure retail environments align with business objectives and support key product launches.
- Collaborate with global counterparts to align visual merchandising standards and share best practices across regions.
- Support retail readiness for new product launches, ensuring all displays, fixtures, and materials are installed and live at retail on time.
Retail Compliance & Excellence
- Ensure fixture and brand compliance across all retailers, maintaining the integrity of the brand experience at every location.
- Lead periodic in-store audits and partner with retailers or field teams to monitor compliance and execution quality.
- Maintain documentation and a centralized repository for visual merchandising guidelines, standards, and assets.
Requirements
We would love to consider you for this role if you have:
- 8+ years of experience in visual merchandising, retail design, or fixture program management, preferably in consumer electronics, wearables, or premium lifestyle brands.
- Proven experience managing end-to-end retail fixture and display programs for major retailers such as Best Buy, Target, Costco, and Walmart.
- Strong project management skills with experience overseeing multiple complex projects simultaneously.
- Experience managing CAPEX budgets, including forecasting, vendor negotiations, and cost tracking.
- Deep understanding of retail environments, materials, fabrication processes, and installation logistics.
- Excellent organizational and communication skills with meticulous attention to detail.
- Demonstrated success collaborating cross-functionally and managing multiple external vendors or agencies.
- Proficiency in project management tools (e.g., Smartsheet, Asana, or Monday.com) and familiarity with design software (e.g., SketchUp, Adobe Creative Suite) a plus.
- Ability to travel (up to 20%) for site visits, installations, and retail audits.
- Passion for design, innovation, and Oura’s mission to improve human health through insight and technology.
Benefits
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
What we offer:
- Competitive salary
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off *prorated
- Paid sick leave
A recruiter can determine your zones/tiers based on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)