Sr. Product Marketing Manager - Core Games

This Senior Product Marketing Manager role at Electronic Arts supports the Product Marketing function for mobile games, driving marketing strategy to promote awareness, adoption, engagement, and retention. The manager will lead cross-functional teams and agencies, acting as a strategic partner to studio teams and IP partners. Responsibilities include defining marketing objectives, executing go-to-market plans, conducting market research, monitoring trends, and managing marketing campaigns and budgets.

Must Have

• Define and execute go-to-market plans for new games and live services.
• Conduct market and consumer research to inform strategies.
• Act as a strategic marketing partner to studio leadership.
• Monitor mobile market trends and competitive landscape.
• Lead cross-functional teams and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
• Brief partners on marketing strategy, positioning, and messaging.
• Collaborate with Analytics for accountability.
• Manage marketing campaign calendars, asset deliveries, and messaging.
• Partner with 1st Party and ASO for app store improvements.
• Bachelor’s Degree in business or related field.
• 10+ years in mobile, product, or brand marketing.
• 5+ years in the gaming industry (mobile gaming preferred).
• Experience with world-class IPs (e.g., Star Wars, Marvel).
• Analytical skills to translate data into insights.
• Experience managing cross-functional teams in large organizations.
• Integrated Marketing experience (paid, owned, organic channels).
• Strong project management skills.

Perks & Benefits

• Paid time off (3 weeks per year to start)
• 80 hours per year of sick time (US)
• 10 days per year of sick time (British Columbia)
• 16 paid company holidays per year (US)
• 10 weeks paid time off to bond with baby (US)
• Paid top-up to EI/QPIP benefits up to 100% of base salary when welcoming a new child (12 weeks for maternity, 4 weeks for parental/adoption leave in British Columbia)
• Medical/dental/vision insurance
• Life insurance
• Disability insurance
• 401(k) (US)
• Retirement plan (British Columbia)
• Bonus and equity eligibility (for certain roles)
• Complimentary games
• Healthcare coverage
• Mental well-being support
• Family leaves

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, Plants vs Zombies and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.

This Senior Product Marketing Manager will play an important role within EA’s Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players.

You will lead marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams as well as our IP partner. This PMM will report to the Director of Product Marketing, The Collection. This role is hybrid with 3 days in the office and 2 days remote.

Responsibilities:

• Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services.
• Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies.
• Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle.
• Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team.
• Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
• Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
• Work with the Creative team on marketing asset development.
• Collaborate with Analytics to build accountability (targets, experiments).
• Produce campaign post-mortems to highlight insights for Growth & Studio team
• Partner with finance and operations on budget management for brand programs
• Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
• Work in partnership with 1st Party and ASO to test and implement improvements across app stores.

Qualifications:

• Bachelor’s Degree or equivalent in business or related field
• At least 10+ years of experience in mobile marketing, product marketing, or brand marketing.
• At least 5+ years of experience in the gaming industry (ideally in mobile gaming).
• You have already worked on world-class IPs (Intellectual Properties) such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball® . All brands listed are trademarks or registered trademarks of their respective owners.
• Analytical marketer who can translate data into actionable insights.
• Experience managing a cross-functional team in a large organization.
• Integrated Marketing experience including paid, owned, and organic channels.
• Strong project management skills.