Staff Reg Segment Marketing Manager, Oncology

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Position Summary:

The Staff Regional Segment Marketing Manager will be responsible for developing market opportunities in assigned area. The main tasks include assessment of the market dynamics, understanding customer requirements, and establishing relationships with stakeholders (KOLs, research institutions, government bodies, and internal Illumina resources) in order to establish and implement a go-to-market strategy for the region. Also, the role involves working with the cross-function teams to establish compelling messaging and positioning for Illumina products, create awareness, generate demand, and enable the sale team through guidance, tools and training.

Position Responsibilities:

• Primary region point of contact for utilization of Illumina technologies in oncology, facilitating inbound and outbound communication, and ensuring alignment with internal stakeholders
• Solicit and consolidate inputs from customers and field staff within the region to provide in-depth market analysis and insight to Illumina regarding customer and market issues
• Provide information and guidance to the revenue planning, marketing planning, etc.
• Coordinate the planning and execution of segment product launches within the region
• Coordinate the planning and execution of other marketing communications and promotional activities including online and offline advertising, publications, webinars and collateral, product bundles, cross promotions, and trade-ins, both directly and through sales channels
• Execute or coordinate local events such as major conferences and tradeshows, seminars, user meetings and product launch events
• Work together with sales team to achieve sales target
• Assist field sales in providing guidance for positioning and identifying target customers
• Deliver effective training and sales enablement tools to help our TAMs/SCP be more efficient and effective
• Ensure technical competence of segment managers and marketing deliverable is maintained at a high standard
• Define and manage segment budgets and priorities for all the above activities

Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.

Position Requirements:

• Experience and understanding of genetics technologies and how they can utilize in the oncology
• 3+ years of experience in marketing, sales and/or technology in life sciences, or related industries required
• The ability to evaluate new market opportunities
• Excellent communication (verbal and written) skills
• Strong presentation skills
• Strong negotiation skills and ability to persuade
• Fluent in English and Chinese (verbal and written)

All listed requirements are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional task and responsibilities.

Preferred Experience/Education/Skills:

• University/College Degree or equivalent in a scientific discipline
• Master or PhD degree is an advantage

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.