Strategic Planning

2 Days ago • All levels

Job Summary

Job Description

Forward Media is an agency that shapes exceptional media experiences for the luxury world. They prioritize excellence and innovation in client support through teams at the intersection of consulting, content, data, and commerce. As part of the Havas group, they operate with agility to meet client challenges. The Strategic Planning teams are architects of luxury brand visions, bringing together complementary expertise in data, insight, brand, media, channel, and content to enrich strategic thinking with a 360-degree view of the world. They manage the strategic direction of communication initiatives, from tenders to long-term campaigns, offering insights into brand, societal, and temporal challenges. They conduct in-depth cross-functional analyses, focusing on sensitive intelligence and coherent storytelling, encompassing brand DNA, audience aspirations, cultural weak signals, new expression territories, new brand aesthetics and postures, and emerging trends. As insight curators, they serve as strategic partners for all Havas teams, providing inspiration, coherence, and perspective to each project. They craft clear, inspiring, and tailored strategic recommendations to enhance brand expression, making it rare, differentiating, and desirable.
Must have:
  • Strategic thinking for luxury brands
  • Expertise in data and insights
  • Brand and media strategy
  • Content and channel planning
  • Understanding of cultural trends
  • Insight curation
  • Strategic recommendation writing
  • Agility and innovation

Job Details

Agency :

Forward Media France

Job Description :

Forward Media est une agence qui façonne des expériences média d’exception pour l’univers du luxe. 

Nous mettons l’excellence et l’innovation au cœur de l’accompagnement client, grâce à nos équipes à la croisée du conseil, du content, de la data et du commerce.

Ancrée au sein du groupe Havas, notre agilité s’exprime avec puissance et finesse pour répondre aux enjeux de nos clients.

Ensemble, nous formons un cercle de talents audacieux, proactifs et exigeants.

Forward Media, l’Art d’aller au-delà.

Véritables architectes de la vision des maisons de luxe, les équipes du Planning Stratégique réunissent des expertises complémentaires : data, insight, brand, média, channel, contenu, création… pour enrichir chaque réflexion d’une lecture à 360° du monde.

Ils pilotent la réflexion stratégique des dispositifs de communication, des appels d’offres aux campagnes de long terme, en apportant un éclairage fin sur les enjeux des Maisons, de société et d’époque.

Ils mènent des analyses approfondies croisées dans une logique d’intelligence sensible et de storytelling cohérent : ADN des Maisons, aspirations des audiences, signaux faibles culturels, nouveaux territoires d’expression, nouvelles esthétiques et postures des Maisons et tendances émergentes.

Curateurs d’insights, ils sont les partenaires stratégiques pour l’ensemble des équipes Havas – conseil, experts média, création, new business – en apportant inspiration, cohérence et hauteur de vue à chaque projet.

Ils rédigent des recommandations stratégiques claires, inspirantes et sur mesure, au service d’une expression de marque rare, différenciante et désirable.

Vous reconnaissez-vous ?

Rejoignez notre cercle de talents audacieux, proactifs et exigeants.

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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About The Company

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative andentertainment-orientedsolutions that support them in their positive transformation.

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