Strategist

Landor is looking for a Strategist to join our Mumbai studio. Could this be you?

We are Landor. 

World-leading brand experts, underpinned by the most expansive strategic & creative capabilities in our category.
We make brands more valuable and less vulnerable. We build brands differently.

We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes.

Landor companies also include AMP (sonic branding), BDG (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

We are part of WPP.

Role Overview:

As a Strategist, you will play a pivotal role in shaping and enhancing our clients' brand identities. You will develop innovative branding strategies that align with client goals, drive market differentiation, and foster customer loyalty. Your responsibilities will include conducting market research and consumer analysis, identifying trends, and translating insights into actionable branding initiatives. Your expertise will guide the development of compelling brand narratives and visual identities, positioning our clients for success in their respective markets. Your strategic vision will not only enhance brand recognition but also contribute significantly to overall business growth.

What you'll do:

• Develop brand strategy for corporate and consumer brands across geographies and categories.
• Own and lead work streams, understanding how they impact the overall project.
• To develop and execute innovative branding strategies that drive business growth, customer engagement and brand awareness.
• Collaborating with a variety of teams, including creative, product, and executive leadership, to ensure cohesive and impactful brand initiatives.

​What you'll need:

• Demonstrated understanding of branding principles: Experience with brand strategy, brand naming, product and portfolio architecture, nomenclature, creative briefing, campaign messaging and understanding of design.
• Solid understanding of how brands and businesses work, including the role of packaging, product/service innovation, sustainability, and e-commerce.
• Ability to distil complex data from business and market perspectives. Excellent analytical, critical thinking, and problem-solving skills.
• Develop brand narratives using the best branding principle and excellent writing skills and communication.
• Open-mindedness with an inherent curiosity, and willingness to share fresh perspectives in solving problems.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. Landor, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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