What does a Technical Lead do at Hogarth?

The Technical Lead works closely with our ACP and Campaign teams, who can consult on, implement, and manage large-scale DCO/Addressable campaigns across all channels, including display, social, online video, and cTV.

With a sharp focus on data-driven and technology-enabled content, we need an individual with solid experience in delivering highly complex campaigns across a full range of Addressable strategies and with an in-depth understanding of the full Digital Advertising ecosystem.

Responsibilities:

The role will be versatile, diverse, and embrace all areas of Addressable advertising, consisting of:

• Working closely with the Addressable Content Practice, PM, AM, and Media Agency teams to deliver multi-channel campaigns across a full range of Addressable strategies.
• Consultation on strategy, technology, and platforms to achieve desired client and campaign goals.
• Coordinating with all relevant parties, including the ACP team, Media Agencies, and Hogarth’s onshore and offshore PM teams.
• Lead and develop the APAC Addressable and Campaign development team.
• Oversight and mentorship of campaign developers across global hubs, ensuring best practices and platform use.
• Define tech best practices and platforms for Addressable campaigns.
• Assessment and POC implementation of third-party advertising platforms across display, social, and video.
• Promote and champion best practices, including the use of Hogarth's Intelligent Content Platform, Production Studio, and WPP Open.
• Onboarding and implementation of new platforms and technologies are required to deliver across all channels of Addressable and Campaign.

• Specifications
• New client
• Collaborate with PM to establish ways of working for dev team on the tech side -
• Technology & Platform
• Staging
• Assigns Resource
• Consultation on any development issues or concerns
• RFPs on Automation
• AQR ticket for Tech Lead
• Design
• Based on the AQR ticket, provide the needed design direction for the RFP design for Automation
• Development
• Create a template functionality document
• Assigns dev resource
• Does tech review
• Provides variations for QA check (if needed)
• Supplies screen recording (if needed)
• Video
• Based on the AQR ticket, provide the needed design direction for the RFP video demo for Automation
• Checks before release and provides feedback if needed
• Pilot Campaigns
• Consultation on strategy, technology, and platforms to achieve desired client and campaign goals.
• Development Team Process
• Define tech best practices and platforms
• Oversight and mentorship of campaign developers

Our Hogarth Values:

Hands on

No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.

Honesty

We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.

Heart & Soul

We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” ––because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.

Happy Family

Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry

Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please contact careers@hogarth.com if you need the job advert or form in another format.

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