Technical Lead

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.

What does a Technical Lead do at Hogarth?

The Technical Lead works closely with our ACP and Campaign teams, who can consult on, implement, and manage large-scale DCO/Addressable campaigns across all channels, including display, social, online video, and cTV.

With a sharp focus on data-driven and technology-enabled content, we need an individual with solid experience in delivering highly complex campaigns across a full range of Addressable strategies and with an in-depth understanding of the full Digital Advertising ecosystem.

Responsibilities:

The role will be versatile, diverse, and embrace all areas of Addressable advertising, consisting of:

• Working closely with the Addressable Content Practice, PM, AM, and Media Agency teams to deliver multi-channel campaigns across a full range of Addressable strategies.
• Consultation on strategy, technology, and platforms to achieve desired client and campaign goals.
• Coordinating with all relevant parties, including the ACP team, Media Agencies, and Hogarth’s onshore and offshore PM teams.
• Lead and develop the APAC Addressable and Campaign development team.
• Oversight and mentorship of campaign developers across global hubs, ensuring best practices and platform use.
• Define tech best practices and platforms for Addressable campaigns.
• Assessment and POC implementation of third-party advertising platforms across display, social, and video.
• Promote and champion best practices, including the use of Hogarth's Intelligent Content Platform, Production Studio, and WPP Open.
• Onboarding and implementation of new platforms and technologies are required to deliver across all channels of Addressable and Campaign.

• Specifications
• New client
• Collaborate with PM to establish ways of working for dev team on the tech side -
• Technology & Platform
• Staging
• Assigns Resource
• Consultation on any development issues or concerns
• RFPs on Automation
• AQR ticket for Tech Lead
• Design
• Based on the AQR ticket, provide the needed design direction for the RFP design for Automation
• Development
• Create a template functionality document
• Assigns dev resource
• Does tech review
• Provides variations for QA check (if needed)
• Supplies screen recording (if needed)
• Video
• Based on the AQR ticket, provide the needed design direction for the RFP video demo for Automation
• Checks before release and provides feedback if needed
• Pilot Campaigns
• Consultation on strategy, technology, and platforms to achieve desired client and campaign goals.
• Development Team Process
• Define tech best practices and platforms
• Oversight and mentorship of campaign developers