Trade Marketing Manager

2 Months ago • 5 Years + • Marketing

Job Summary

Job Description

The Trade Marketing Manager will be responsible for developing and managing sales and distribution materials for the Scripps portfolio of brands. This includes creating presentations, managing the trade website, developing sales videos, and producing various marketing assets. The role involves cross-functional collaboration to identify key categories, analyze competition, and develop data-driven solutions. The manager will also oversee a promotional sales marketing materials calendar and support the sales teams. This role requires strong writing, communication, and presentation skills. The candidate should also have the ability to manage multiple priorities and have a good understanding of media/audience metrics.
Must have:
  • 5+ years of experience in media, entertainment, or television.
  • Understanding of streaming and connected TV platforms/marketplace is required.
  • Excellent writing skills for different audiences and platforms.
  • Strong communication and presentation skills.
Good to have:
  • Experience in streaming, connected, or advanced television is a plus.
  • Prior experience managing relationships between a media company/publisher and its distribution partners.
  • Basic ability in design program like photoshop a plus

Job Details

The E.W Scripps company is hiring a Trade Marketing Manager. This individual will support the Sales and Distribution teams to develop the go-to-market positioning and collateral for the Scripps portfolio of brands.
 

Scripps offers a hybrid work option for this position, with the position being based in the Atlanta or New York City offices.
 

WHAT YOU'LL DO:

  • Create, develop, and manage the sales and distribution materials across Scripps with a focus on partnerships and connected TV platforms, including presentations, trade website/online media kit, sales videos, one-sheets, creative assets, and email blasts.
  • Work cross-functionally to develop data-driven solutions and to identify key categories and target clients.
  • Provide competitive analysis and identify trends that best resonate with target clients.
  • Manage promotional sales marketing materials calendar that includes digital client communication, brand and programming presentations, video spots and email signature creative and other elements as needed.
  • Assist Sales support teams to ensure marketing materials are in the proper format with correct branding.
  • Collaborate on planning and execution to contribute to yearly client strategy and communication.
     

WHAT YOU’LL NEED:

  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally, 5+ years of experience in related field media, entertainment or television strongly preferred
  • Experience in streaming, connected or advanced television is a plus
  • Understanding of streaming and connected TV platforms/marketplace is required
  • Prior experience managing relationships between a media company/publisher and its distribution partners
     

WHAT YOU'LL BRING:

  • Excellent writing skills with the ability to write for different audiences and across various platforms
  • Strong communication and presentation skills, formal and informal
  • Ability to manage several priorities simultaneously
  • Team-oriented , strong relationship builder
  • Enthusiastic self-starter
  • Excellent analytical and problem-solving skills, including a basic understanding of media/audience metrics
  • Proficiency in Microsoft PowerPoint, Word, Excel, Outlook, and all Social Media Platforms
  • Basic ability in design program like photoshop a plus

#LI-SM2

#LI-Hybrid

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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About The Company

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

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