User Acquisition Lead

funcraft studios

3+ Years | Remote | Full Time | 1 day ago

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Job Summary

FunCraft is a growing and profitable mobile gaming company with a small team, focused on classic turn-based games. They are seeking a User Acquisition Lead to fully own and optimize their paid acquisition strategy and budget across Google, AppLovin, Unity, and Facebook. The role emphasizes ROAS, data-driven decisions, and direct impact on company growth, offering significant autonomy and influence.

Must Have

Proven track record managing $500K-10M monthly budgets at mobile studios with at least 3 years experience
Channel expertise across Google UAC, AppLovin, Unity, and Facebook, with deep knowledge in at least two
Platform capabilities for Android and iOS
Experience working with Adjust or other MMPs
English Fluency
Portfolio mindset - experience managing UA across multiple titles simultaneously
Data-driven decision making

Perks & Benefits

Competitive salary
Stock options
Performance bonus
Independence and true ownership of activities
Complete autonomy and immediate impact on growth
Direct line to CEO and influence on company strategy
No bureaucracy, no politics, just results
Work from anywhere in the world
Join a profitable, stable, and growing company
Significant and growing budgets
Work on variety of channels and apps

Job Description

About FunCraft

We’re a growing and profitable mobile gaming company that does things differently. We operate a growing portfolio of classic turn-based games with just 13 people. We ship games in weeks, not months, and our proprietary platform lets us rapidly test and scale winning features across our entire portfolio.

The Role

We’re looking for a User Acquisition Lead to own and optimize our paid acquisition strategy across Google, AppLovin, Unity, and Facebook. This isn’t a junior role where you’ll execute someone else’s playbook - you’ll have full ownership of our UA strategy and budget allocation across our entire game portfolio. We care about ROAS above all. If you have an idea you want to test, we’ll fund it. No annual (or even quarterly) budget plans. We react to our impressive data and the market, always asking “is this spend profitable?” If it is, find ways to grow it.

What You’ll Own

Complete P&L responsibility for paid acquisition across all channels
Campaign strategy, execution, and optimization for our portfolio of 20+ games; you are hands-on doing the work, not managing someone
Creative testing and iteration workflows with our team
Budget allocation decisions across channels and games
Building scalable UA processes as we continue launching new titles
Direct impact on company growth - UA drives our business

What We’re Looking For

Proven track record managing $500K-10M monthly budgets at mobile studios with at least 3 years experience
Self-driven operator who treats budget like their own money and doesn’t need daily direction
Urgency and hunger - you’re frustrated by slow growth and obsessed with finding wins
Channel expertise across Google UAC, AppLovin, Unity, and Facebook, with deep knowledge in at least two
Platform capabilities - help us grow on Android AND iOS - need specific knowledge
Portfolio mindset - experience managing UA across multiple titles simultaneously
Data-driven decision making with the ability to spot opportunities others miss
English Fluency
Experience working with Adjust / other MMPs
Great communication and collaboration skills

Why This Role is Unique

Independency, true ownership of activities
Complete autonomy and immediate impact on growth of the company as key member of the UA team
Direct line to CEO and influence on company strategy
No bureaucracy, no politics, just results
Work from anywhere in the world
Join a profitable, stable, and growing company in this hypercompetitive market
Significant and growing budgets and work on variety of channels and apps