User Acquisition Manager (Mid/Senior)

3 Months ago • All levels • ~ $36,000 PA

Sales

Job Description

We are seeking a User Acquisition Manager to drive the acquisition of new players for our mobile games. This role involves developing and overseeing marketing campaigns, continuously monitoring and enhancing UA campaign performance, and expanding our games' global reach. Responsibilities include setting up and managing advertising campaigns on various platforms, analyzing and optimizing campaign performance against KPIs, monitoring and reporting key metrics, conducting data analysis to identify trends and opportunities, staying updated on industry trends and acquisition channels, and collaborating with Product and Creative Teams.

Must Have:

Experience in acquiring users for mobile apps (Paid Social, Ad Networks, DSPs)
Experience with MMP and analytics providers (Adjust, AppsFlyer, Firebase etc.)
Campaign management experience across main channels (Facebook, Google, Applovin etc.)
Proficiency in Excel and Spreadsheets
Multi-tasking capability and ability to work with large amounts of data
Ability to coordinate projects, set priorities, take responsibility, and manage tasks independently

Add these skills to join the top 1% applicants for this job

excel

data-analytics

unity

firebase

We are looking for a User Acquisition Manager to join our UA team and drive the acquisition of new players for our existing and upcoming mobile games.

In this role, you will develop and oversee marketing campaigns, continuously monitor and enhance the performance of our UA campaigns, and work towards expanding our games’ global presence.

This role is available as a hybrid position in Vilnius (Lithuania) or Warsaw (Poland), and as a remote position for candidates based in other European Union (EU) countries.

Your Key Responsibilities:

Set up and manage advertising campaigns for our iOS and Android games on Facebook, Google, Applovin, Unity, Apple Search Ads and other platforms;
Analyze campaigns performance and optimize according to the established KPIs;
Monitor, track and report key metrics;
Conduct Data Analysis – Identify trends, opportunities, discrepancies;
Stay up-to-date with industry trends and emerging acquisition channels;
Communicate and cooperate with the Product Teams, Creative Team.

A Successful Candidate Must Have:

Experience in acquiring users for mobile apps (leveraging Paid Social, Ad Networks, and DSPs);
Experience with MMP and analytics providers (Adjust, AppsFlyer, Firebase etc.);
Comprehensive experience in campaign management across main channels (Facebook, Google, Applovin etc.);
Proficiency in Excel and Spreadsheets;
A multi-tasking capability and ability to work with large amounts of data;
Ability to coordinate projects, set priorities, take responsibility, and manage tasks independently.

Salary: From 3000 EUR/month (gross)

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