Field Marketing Specialist I

11 Minutes ago • 3-6 Years
Sales

Job Description

The Field Marketing Specialist I at Cadence will work with the manager to deliver integrated marketing programs, achieve corporate marketing objectives, and execute media relations and social media management. This role involves collaborating with corporate marketing, sales, product teams, and external partners to ensure consistent messaging. Key responsibilities include planning and executing marketing activities for events, managing media outreach, localized social media strategies, and supporting cross-team collaboration and reporting.
Good To Have:
  • Experience preferably in the technology and semiconductor industry.
Must Have:
  • Work with the manager to deliver integrated and effective marketing programs and achieve corporate marketing objectives.
  • Execute media relations and social media management.
  • Collaborate with corporate marketing, sales, product teams, and external partners to ensure consistent messaging.
  • Assist the manager in planning, organizing, and executing marketing activities that drive brand awareness and demand generation at all kinds of events.
  • Execute the media outreach strategies to increase overall brand awareness and thought leadership.
  • Execute localized social media strategies to promote brand visibility, product launch, and event campaigns.
  • Work closely with field sales, regional business and engineering leaders, and corporate teams to align marketing plans, activities, and marketing assets support.
  • Bachelor’s degree in Marketing, Communications, Business or related field.
  • 3-6 years’ experience in the field of marketing, events management, or media relations.

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At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.Cadence is a pivotal leader in electronic design, building upon more than 30 years of computational software expertise. The company applies its underlying Intelligent System Design strategy to deliver software, hardware and IP that turn design concepts into reality.Cadence customers are the world’s most innovative companies, delivering extraordinary electronic products from chips to boards to systems for the most dynamic market applications including consumer, hyperscale computing, 5G communications, automotive, aerospace industrial and health.## Job Overview:* Work with the manager to deliver integrated and effective marketing programs and achieve corporate marketing objectives.* Execute media relations and social media management.* Collaborate with corporate marketing, sales, product teams, and external partners to ensure consistent messaging.## Job Responsibilities:### Events Management:Assist the manager in planning, organizing, and executing marketing activities that drive brand awareness and demand generation at all kinds of events, including large-scale conferences, seminars, workshops, and product campaigns.Work with the manager to execute the event strategy, event theme, logistics, vendor management, on-site operations, and post-event reporting.### Media Relations, Social Media Management and Public Communications:Execute the media outreach strategies to increase overall brand awareness and thought leadership.Execute localized social media strategies to promote brand visibility, product launch, and event campaigns.Assist the manager to build and maintain relationships with key media, government stakeholders and industry alliances.Assist the manager on CSR/ESG branding management and activities to support Corp and local ESG branding visibility.### Cross team collaboration and reporting:Work closely with field sales, regional business and engineering leaders, and corporate teams to align marketing plans, activities, and marketing assets support.Support logistics and purchasing processes for marketing campaigns if needed.## Job Qualifications:* Bachelor’s degree in Marketing, Communications, Business or related field.* 3-6 years’ experience in the field of marketing, events management, or media relations, preferably in the technology and semiconductor industry.* Able to work independently and hands-on logistics support on campaigns and promotions.We’re doing work that matters. Help us solve what others can’t.

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