Vice President, Events Technology and Digital Experiences

Job Category

Product

**About Salesforce**

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce seeks a visionary Vice President of Events Technology and Digital Experiences to shape our global digital and in-person event strategy. You will lead a consolidated organization that includes two core pillars: Events Technology (Product Management, Technical Operations, and Program Management) and a centralized User Experience & Design team (UX, UI, and Research). In this role, you will bring a consistent design language and user-centric approach to both our event technology platforms and other key digital marketing channels, including our websites.

As a leader at Salesforce, you will embody our core values of Trust, Customer Success, Innovation, and Equality, fostering an environment of innovation as “customer zero” for our own Salesforce products as our teams deliver groundbreaking solutions.

Key Responsibilities:

• Strategic Product Vision & Roadmap: Define and champion a compelling, multi-year product vision and roadmap for Events Technology, aligning with Salesforce's overall marketing, customer success, and technology strategies. This includes anticipating future needs for in-person, hybrid, and virtual events.
• Product Development & Innovation: Lead the ideation, design, and development of innovative event technology products and features. Drive the adoption of emerging technologies (e.g., AI, personalization, immersive experiences, advanced analytics) to enhance attendee engagement and deliver measurable business outcomes.
• Organizational Leadership:
• Product Management: Architect and mentor a high-performing product management organization ensuring a rigorous, customer-centric approach to product discovery, definition, and delivery.
• Product Technical Operations: Oversee the technical operations of all event platforms ensuring reliability and scalability for global events. This includes monitoring, incident management and continuous optimization.
• Program Management: Lead a team of Program Managers to ensure the successful execution and delivery of complex event technology initiatives, driving cross-functional alignment and managing dependencies across various stakeholders.
• User interface/ User Experience: Lead a team to define and manage our cross-channel User Experiences, User Interface Design, AI Conversational Experiences, Design Systems and User Research functions for the Digital Marketing Technology team.
• Cross-Functional Partnership: Collaborate deeply with Marketing, Sales, Engineering, IT, and other business units to integrate event technology seamlessly into overall customer journeys and business processes. Serve as a key strategic partner to C-suite executives and cross-functional leaders.
• Vendor & Ecosystem Management: Strategically evaluate, select, and manage relationships with key event technology vendors and partners, ensuring optimal value, performance, and alignment with Salesforce's technology architecture.
• Data-Driven Decision Making: Establish robust analytics and reporting frameworks to measure the effectiveness of event technology solutions, derive actionable insights, and continually optimize experiences based on data.
• Talent Development: Recruit, retain, and develop top-tier talent across Product Management, Product Technical Operations, Program Management and UX/UI, fostering a culture of excellence, innovation, and continuous learning.
• Operational Excellence: Drive efficiency and automation across all aspects of Events Technology, implementing best practices in Agile development, DevOps, and incident management.

Required Skills & Experience:

• 15+ years of progressive experience in technology leadership roles, with a strong focus on large-scale enterprise software product development.
• 10+ years of direct experience leading product development, technical operations, or program management specifically within the events technology, digital marketing technology, or related experiential technology domains.
• Extensive experience in UX/UI design. (Previous functional leadership of design teams preferred).
• Proven track record of defining and delivering complex, scalable, and highly performant technology products and platforms from conception to launch and ongoing operations.
• Deep expertise in technology product management, including user research, requirements gathering, roadmap development, and agile delivery methodologies.
• Strong understanding of the event technology ecosystem, including registration platforms, virtual event solutions, content management systems, mobile apps, and integration with CRM (Salesforce experience preferred).
• Demonstrated ability to build, lead, and inspire high-performing, multi-disciplinary global teams (Product Management, Technical Operations, Program Management, Engineering and Design).
• Exceptional executive communication, presentation, and interpersonal skills, with the ability to influence and align diverse stakeholders.
• Strong analytical and problem-solving skills, with a data-driven approach to product strategy and operational optimization.
• Experience managing large technology budgets and negotiating with vendors.

Why Salesforce?

Salesforce is the #1 AI CRM, empowering companies of all sizes and industries to connect with their customers in a whole new way. You'll be joining a company that is consistently recognized as a best place to work, committed to innovation, and dedicated to making a positive impact on the world through our values. This is an unparalleled opportunity to shape the future of how Salesforce engages with its global community, delivering cutting-edge event experiences that redefine industry standards.

Join us and be a Trailblazer in Digital Marketing Technology!

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.