Video Strategist

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

About Yahoo

Yahoo is a global media and technology company that connects people to their passions. We reach nearly 900 million people around the world, bringing them closer to what they love—from finance and sports to shopping, gaming, and news—through the trusted products, content, and technology that fuel their day. For partners, we provide a full-funnel platform that helps businesses amplify growth and forge more meaningful connections across content, search, and media.

Video is at the heart of what Yahoo does best—but our full potential is still untapped. We have scale, talent, and technology; what we need is focus and orchestration

About the Role

The Video Strategist is a new and pivotal role within the Yahoo Ads division, created to define, implement, and bring to market a holistic video strategy across all of Yahoo’s iconic brands—including Yahoo Sports, Yahoo Finance, Yahoo News, Entertainment, and more.

At the outset, this will be a team of one, supported by cross-functional partners across Brand Strategy, Ad Product, Sales, Editorial, and Data Insights. The Video Strategist will develop frameworks, best practices, and market-ready solutions that help our audiences, production partners, and roster of blue-chip advertisers get the most value from Yahoo’s extensive video capabilities.

This role blends art and science—balancing creative storytelling, data-driven insights, and deep platform expertise. The ideal candidate is a self-starter, analytical thinker, and creative problem solver who can turn data into strategy and strategy into action.

Key Responsibilities

Video Strategy Development

• Build and implement Yahoo’s go-to-market video strategy, spanning editorial sponsorships, branded content, pre-roll, mid-roll, in-video, and emerging formats.
• Develop frameworks that connect Yahoo’s premium content and data capabilities to advertiser goals across categories and platforms.
• Translate performance data and audience insights into actionable video opportunities that enhance user experience and advertiser value.

Innovation & Go-to-Market

• Partner with Sales and Brand Strategy teams to develop new, video-led ad solutions that meet evolving client needs.
• Collaborate with Editorial, Product, and Programming teams to ensure video initiatives align with consumer demand and business priorities.
• Identify market trends, competitive offerings, and emerging technologies that can inform future video strategies.

Creative & Analytical Balance

• Combine creative storytelling instincts with analytical rigor to craft marketing materials that make a persuasive case for Yahoo’s video solutions.
• Dive deep into video performance data to uncover insights and optimization opportunities.
• Present insights and recommendations to senior leadership and external clients in compelling, data-informed narratives.

Collaboration & Leadership

• Serve as the connective tissue across Yahoo’s brands and business units for all things video.
• Work closely with Ad Product and Consumer teams to help shape the roadmap for future video products and monetization opportunities.
• Champion a culture of innovation, insight, and collaboration within the broader Ads organization.

Qualifications

• 5–7 years of experience in video strategy at a media company, agency, or tech platform.
• Deep understanding of video formats, storytelling principles, and audience behavior across on-platform and off-platform environments.
• Proven ability to interpret and act on data to drive strategic recommendations.
• Strong collaborator, communicator, and storyteller; comfortable presenting to senior stakeholders and clients.
• Passionate about the intersection of content, technology, and advertising—and eager to build something new from the ground up.
• A self-starter with a bias for action and a collaborative mindset.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $122,625.00 - $255,625.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.