Account Executive, KGTV
1 Month ago • 2 Years + • $55,000 PA - $65,000 PA
Account Management
Job Description
KGTV, the ABC affiliate in San Diego, is seeking a driven Account Executive to join its dynamic sales team. This role involves connecting local businesses with customized multi-platform advertising campaigns across broadcast television, OTT video, social media, digital display, and email targeting. The successful candidate will help businesses grow by delivering real results through innovative advertising solutions.
Good To Have:
- BS/BA in related discipline or equivalent years of experience
- Generally 2+ years of proven sales success
- Experience in strategic account management, broadcast ratings and digital execution
Must Have:
- Sell advertising solutions to local and regional businesses and advertising agencies.
- Apply the Scripps Sales Process (SSP) to analyze customer needs and develop customized advertising solutions.
- Facilitate customers' ability to take advantage of digital marketing options beyond television commercial airtime.
- Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales.
- Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates.
- Serve as a trusted advisor with clients, provide best-in-class customer service, grow accounts, and gain additional business.
- Perform client services, including media avail negotiations, presentation preparation and execution, copy writing, and collection of revenue.
- Effectively manage a sales funnel through CRM systems, monitoring and achieving key performance indicators.
- Contribute to creative campaign development through client communication, storyboard creation, and production assistance.
- Build and maintain strong client relationships.
- Perform routine administrative functions including makegood resolution, CRM updates, and communication with sales leadership.
Perks:
- Extensive Scripps Sales Process training
- Uncapped sales commission
- Monthly allowance for mileage and cell phone
- A career path to grow your professional experiences
- Full medical, dental and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.
Are you a driven sales professional looking to help local businesses grow through innovative advertising solutions? KGTV, the ABC affiliate in beautiful San Diego, is seeking a talented Account Executive to join our dynamic sales team. In this role, you'll connect local businesses with customized multi-platform advertising campaigns that deliver real results across broadcast television, OTT video, social media, digital display, email targeting, and more.
WHAT YOU'LL DO:
- Sell advertising solutions to local and regional businesses and advertising agencies
- Apply the Scripps Sales Process (SSP) to analyze customer needs and develop customized advertising solutions that provide return on investment
- Facilitate customers' ability to take advantage of the full array of digital marketing options available beyond television commercial airtime
- Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business
- Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates
- Serve as a trusted advisor with clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
- Perform client services, including media avail negotiations, presentation preparation and execution, copy writing, and collection of revenue
- Effectively manage a sales funnel through CRM systems, monitoring and achieving key performance indicators
- Contribute to creative campaign development through client communication, storyboard creation, and production assistance
- Build and maintain strong client relationships
- Perform routine administrative functions including makegood resolution, CRM updates, and communication with sales leadership
WHAT YOU'LL NEED:
- BS/BA in related discipline preferred or equivalent years of experience
- Generally 2+ years of proven sales success preferred
- Experience in strategic account management, broadcast ratings and digital execution preferred
WHAT YOU'LL BRING:
- Highly self-motivated and goal focused
- Highly creative and innovative thinking
- Strong influencing, selling and upselling skills
- Effective teamwork and collaboration skills
- Very strong analysis and data interpretation abilities
- Exceptional verbal and written communication skills
- Outstanding presentation abilities
- Strong time management and organizational skills
- Proficiency with Microsoft Office
- Working knowledge of Google Office and virtual conferencing platforms
- Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits
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