App Store Optimization Specialist

Join our client, a leading American video game developer, publisher, and esports tournament organizer, as a Mobile Featuring & ASO (App Store Optimization) Specialist. In this role, you will enhance the visibility of the client’s mobile apps in app stores such as the Apple App Store and Google Play Store. You’ll collaborate with brand and product teams, manage game roadmaps and marketing plans, and work closely with first-party partners to secure promotional support. This opportunity blends creative marketing, analytics, and partner collaboration in a dynamic gaming environment.

Only candidates within the USA need apply. Sponsorships are not provided. W-2 only (no C2C/1099).

There is no application deadline for this role.

Responsibilities:

• Enhance the client’s mobile app visibility within app stores like the Apple App Store and Google Play Store.
• Produce first-party presentations with brand and product teams, providing actionable insights and feedback on format, content, and delivery timelines.
• Manage game roadmaps and shared marketing plans to keep internal and external teams up to date on key business and marketing plan details.
• Work with first-party partners to secure promotional support for upcoming content by prioritizing top campaigns and in-app events.
• Manage key marketing assets and materials across internal stakeholders and publishing partners for digital and partner marketing campaigns.
• Manage self-promotional tools on Google and Apple (e.g., Google Play Promotional Content Cards and App Store In-App Event Cards) to ensure patch news and game updates are shared with players.
• Analyze and track key metrics on how games leverage platform features.

Qualifications:

• Proficient in AirTable, Microsoft Office Suite, and Google Workspace.
• Proficiency with mobile partner portals such as App Store Connect and Google Play Console.
• Project management experience managing external and internal stakeholders.
• Related partner management or business operations experience in a gaming, media, or consumer web/mobile services company.
• Experience with data visualization tools (e.g., Tableau, Power BI).

Perks & Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning & Ongoing Training.
• Education Reimbursement.

*Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.

Equal Opportunity Employment

We are an equal opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected category. Candidates must be at least 18 years old to be considered for employment.

EOE/M/F/D/V/SO

Inclusive Hiring Practices

We’re committed to making every part of our hiring process accessible and inclusive. If you need any accommodations or adjustments to support you during the application or interview process, please contact us at inclusivehiring@onwardsearch.com.

Employment Eligibility

In compliance with federal law, all persons hired must verify their identity and eligibility to work in the United States. We are unable to support 1099 / Corp-to-Corp / Independent Contractor arrangements. All freelancers will be hired as W2 employees.

Benefits

We offer medical, dental, and vision insurance as well as a 401(k) retirement plan to all eligible full-time temporary employees. Onward Search is a drug-free workplace.

Virtual Interview Process

To help streamline the hiring process and ensure a more flexible and accessible experience for all candidates, we’ve partnered with Apriora, a virtual interviewing platform. For select job openings, you may receive an invitation to interview with Alex, our virtual interviewer, via email at alex@onwardsearch.com.

Alex will guide you through a brief set of questions to help us better understand your background and interests. The virtual interview can be completed on your own time, and your responses will be reviewed by our recruiting team as part of the screening process.

To learn more about the platform, visit Apriora’s website.

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