Associate Director, Marketing

1 Month ago • 5 Years +

About the job

Summary_{By Outscal}

Razer seeks a talented marketing professional to lead Go-To-Market strategies for the Americas. Must have 5+ years of experience in gaming/consumer marketing, proven success in executing Go-To-Market plans, strong communication and collaboration skills.

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Razer is looking for a talented marketing professional to be part of a fast-paced and highly impactful team. The Associate Director, Marketing is responsible for managing the Go-To-Market process for the Americas regions working with the global marketing team, business units, creative team, sales team, and finance.

Duties & Responsibilities:

Drive the Go-To-Market process for Marketing in the region.
Deliver a 360-degree comprehensive sustained marketing plan and execution to impact sales and market share objectives.
Bring thought leadership to the Americas marketing team to deliver breakthrough marketing plans and execution leveraging regional and global marketing resources.
Lead quarterly planning process ensuring alignment with key functional stakeholders.
Partner with Business Units to execute campaigns managing from strategy to launch.
Manage a process from briefing to execution by connecting teams and making sure information flows between stakeholders including digital marketing, PR, channel marketing, events, and partnerships.
Manage marketing budget process from planning to monthly closuring with Finance.
Manage KPI and develop reporting that communicates marketing results.
Identify opportunities to drive product growth and user engagement.
Review business analytics to support recommendations on strategy and investment.
Conduct competitive product and marketing analysis.