Associate Manager, Web Marketing - Hulu

1 Month ago • 3 Years + • Marketing

About the job

Job Description

Hulu’s Marketing team is seeking an Associate Manager, Web Marketing who will be an exceptional addition to our Growth team. As the Associate Manager, Product Marketing at Hulu, you will be responsible for supporting operations of all landing pages across the Hulu.com website for our various subscriber acquisition initiatives. You will also be responsible for supporting improvements in our web/mobile web signup flows, and A/B testing improvements that drive incremental gains for the business. This role is highly collaborative, and you will be working with stakeholders across many teams. If you are someone who is analytical and creative, loves the challenge of understanding and acquiring customers, and has collaborated across Marketing, Product, and Engineering teams before - then this is a great role for you. **Responsibilities:** * Landing page operations: Build and optimize new/existing landing page experiences across web and mobile web to maximize subscriber acquisition and lifetime value. Utilize web technologies, including HTML, CSS, JavaScript, and content management systems. * Work with marketing campaign managers and channel managers across Disney Streaming to build and manage custom web acquisition funnels (landing pages and signup flows) for paid/organic search, display, brand, and email. * Use analytics and reporting tools to monitor, evaluate, and report on landing pages and signup flows. Leverage this data to identify new areas of opportunity to build custom landing pages and test hypotheses; use insights to inform user narratives and programs that improve the consumer experience leading to subscriber growth. * Build a deep understanding of our analytics systems, implementation, and how users behave on our web properties. * Help maintain our A/B experimentation roadmap for Hulu.com landing pages and sign-up flow, build tests in our experimentation platform, and interpret results in collaboration with data analysts and Finance team. * Constantly seek out opportunities to optimize conversion rate for Hulu and The Disney Bundle. * Support senior managers in evaluating the company’s business goals, marketing strategy, and digital marketing plans, to synthesize them into a roadmap for the landing page and signup flow user experiences. * Work with partners from Product, Technical Project Management and Engineering teams to prioritize the roadmap items for front-end development and back-end systems to support those goals. * Act as a product evangelist with a thorough understanding of customer needs and behaviors on Hulu.com (non-subscribers), effectively connecting product features to business value and translating to compelling signup experiences. * Work with UX designers, copywriters and artists on wireframing, layout, copywriting, design and production of campaign materials - to enable an optimized online shopping & buying experience that is personalized to targeted audience types such as students, canceled users, or cart abandoners.
Must have:
  • 3+ years of experience in web/product management, product marketing or digital marketing
  • Experience building and optimizing landing pages
  • Knowledge of CMS, HTML/CSS, web analytics platforms, SEO best practices
  • Experience defining business requirements for product features
  • Ability to build collaborative relationships with cross-functional partners
  • Experience working with art directors, graphic designers and copywriters
  • Proficiency in AB/multivariate testing
  • Strong analytical skills
  • Ability to work in a fast-paced environment
  • Strong executor and problem solver
Good to have:
  • Experience in a subscription business
  • Experience in project management and collaborating with developers
  • Ability to work with HTML, CSS and other Web technologies
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Job Summary:

Job Summary:

Hulu’s Marketing team is seeking an Associate Manager, Web Marketing who will be an exceptional addition to our Growth team. As the Associate Manager, Product Marketing at Hulu, you will be responsible for supporting operations of all landing pages across the Hulu.com website for our various subscriber acquisition initiatives. You will also be responsible for supporting improvements in our web/mobile web signup flows, and A/B testing improvements that drive incremental gains for the business. This role is highly collaborative, and you will be working with stakeholders across many teams. If you are someone who is analytical and creative, loves the challenge of understanding and acquiring customers, and has collaborated across Marketing, Product, and Engineering teams before - then this is a great role for you.

Responsibilities:

  • Landing page operations: Build and optimize new/existing landing page experiences across web and mobile web to maximize subscriber acquisition and lifetime value. Utilize web technologies, including HTML, CSS, JavaScript, and content management systems.
  • Work with marketing campaign managers and channel managers across Disney Streaming to build and manage custom web acquisition funnels (landing pages and signup flows) for paid/organic search, display, brand, and email.
  • Use analytics and reporting tools to monitor, evaluate, and report on landing pages and signup flows. Leverage this data to identify new areas of opportunity to build custom landing pages and test hypotheses; use insights to inform user narratives and programs that improve the consumer experience leading to subscriber growth. Build a deep understanding of our analytics systems, implementation, and how users behave on our web properties.
  • Help maintain our A/B experimentation roadmap for Hulu.com landing pages and sign-up flow, build tests in our experimentation platform, and interpret results in collaboration with data analysts and Finance team. Constantly seek out opportunities to optimize conversion rate for Hulu and The Disney Bundle.
  • Support senior managers in evaluating the company’s business goals, marketing strategy, and digital marketing plans, to synthesize them into a roadmap for the landing page and signup flow user experiences.
  • Work with partners from Product, Technical Project Management and Engineering teams to prioritize the roadmap items for front-end development and back-end systems to support those goals.
  • Act as a product evangelist with a thorough understanding of customer needs and behaviors on Hulu.com (non-subscribers), effectively connecting product features to business value and translating to compelling signup experiences.
  • Work with UX designers, copywriters and artists on wireframing, layout, copywriting, design and production of campaign materials - to enable an optimized online shopping & buying experience that is personalized to targeted audience types such as students, canceled users, or cart abandoners.

Minimum Requirements:

  • Minimum of 3 years of experience in a web/product management, product marketing or digital marketing role.
  • Experience in building and optimizing winning landing pages experiences using best practices.
  • Knowledge of content management systems (CMS), HTML/CSS, web analytics platforms, SEO best practices and agile methodologies.
  • Experience in defining business requirements for product features.
  • Ability to build collaborative relationships with a diverse range of cross-functional partners and a demonstrated ability to influence at multiple levels of the organization.
  • Experience in working with art directors, graphic designers and copywriters for creative production.
  • Proficiency in AB/multivariate testing with an ability to effectively turn reporting and analysis into insights and strategies.
  • Strong analytical skills, comfortable with audience segmentation, thinking through the customer journey, and developing business requirements based on customer insights.
  • Ability to work in an ever changing fast paced environment with technical know-how and comfort working with acquisition marketing teams.
  • Strong executor and problem solver, who can be resourceful and creative. Start-up mentality with a strong level of independence and efficiency.

Required Education:

  • Bachelor’s Degree

Preferred Experience:

  • Experience in a subscription business.
  • Experience in project management and collaborating with developers.
  • Ability to work with HTML, CSS and other Web technologies.


The hiring range for this position in California is $102,000 to $136,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
View Full Job Description
$102.0K - $136.7K/yr (Outscal est.)
$119.3K/yr avg.
Santa Monica, California, United States

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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