Binance Accelerator Program - Social Media & Community (Australia & New Zealand)
Job Summary
Job Description
Binance is seeking a marketing graduate for its Accelerator Program in Australia and New Zealand. The role focuses on Social Media Management, Content Creation, and Community Management to enhance Binance's online presence and foster an engaged community. Responsibilities include developing social media strategies, creating engaging content (posts, newsletters, blog posts), managing online communities by responding to comments and messages, and reporting on engagement metrics. The candidate will also monitor trends and crypto news to ensure content relevance. This position offers an immersive experience in the Web3 space, networking opportunities, and skill development for early career talent.
Must have:
- Develop and implement social media strategy.
- Create engaging written and graphic content.
- Manage online community and reputation.
- Track and analyze social media metrics.
- Stay updated with social trends and crypto news.
- Passionate about digital assets and social media.
- Understanding of content marketing principles.
- Crypto enthusiast with social media strategy skills.
Good to have:
- Bachelors degree in Marketing, Economics, or related fields.
- Strong knowledge and interest in cryptocurrency.
- Fluency in English.
- Additional languages are an advantage.
- Relevant coursework or portfolio.
- Self-driven and organized.
- Comfortable in a fast-paced environment.
- Proactive in taking on new initiatives.
Perks:
- Immersive experience in the Web3 space.
- Networking opportunities.
- Skill development to propel career.
1 skill required
Job Details
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
About Binance Accelerator Program
Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program HERE
Who may apply
Current university students and recent graduates
About this position
We’re seeking a marketing graduate who is well-versed in Social Media, Community Management, and Content Creation to become an integral part of our marketing team. This role combines facets of social listening, communication, engaging video and content creation to bolster Binance Australia and Binance New Zealand's online presence and foster a proactive, engaged community.
Requirements:
- Social Media Management: Develop and implement a comprehensive social media strategy across all our platforms including Instagram, Twitter, LinkedIn, YouTube and Facebook to increase our brand visibility, enhance user engagement, and boost audience growth.
- Content Creation: Create engaging written and graphic content that aligns with our brand guidelines and resonates with our audience. This includes creating regular posts, planning campaigns, producing newsletters, and writing blog posts.
- Community Management: Engage with our online followers and influencers to foster a sense of community. This includes responding to comments and direct messages, promoting discussion amongst followers, managing Binance's online reputation and escalating any issues to the relevant team.
- Reporting and Analytics: Track, analyze and report on key social media and community engagement metrics to understand community sentiment and to inform strategy improvements.
- Trend Monitoring: Stay updated with the latest social trends and crypto newsworthy happenings. Utilize this information to ensure Binance Australia’s social media content is relevant, timely, and taps into trending conversations.
- Our ideal candidate is passionate about digital assets, social media, and ready to foster our online community. It's a role for someone with an understanding of the principles of content marketing and an intuitive grasp of what makes people click. If you are a crypto enthusiast and have a knack for social media strategy and content creation, this is the perfect opportunity for you to shine.
Requirements:
- Bachelors degree or currently studying in Marketing, Economics, or other related fields preferred.
- Strong knowledge and interest in crypto.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Relevant coursework, portfolio, or other experiences showing your ability to carry out the responsibilities listed above.
- Self-driven, organized, and comfortable working in a very fast-paced environment.
- Comfortable speaking out and showing proactivity in taking on new initiatives.
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About The Company
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.
Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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