Branch Activation Manager

Job Title

Job Description

Job title:
Branch Activation Manager

Your role:

Manage all regional Trade marketing activations and brand visibility in Modern & Traditional trade for Philips PH business for Gujarat, Rajasthan & MP
1. Plan and implement regional & trade actions & promotions in order to optimize stock levels in the chain, stimulate sales-out and loyalty of distribution channel
2. Monitors and impact of new activities through sales metrics and also reviews and implements strategies for improving activation efficiency and productivity.

3. Ensures execution as per planned timeline, budgets and brand integrity.

4. Closely work with local sales team to realize sales targets at key customers and provides input for local strategies.

5. Optimizes shelve (portfolio, promotions, etc) Prescence and visibility and improves customer experience at purchase point to drive brand preference, increase conversions and basket size

6. Manage, train, motivate and retain marketing executives, promoters & merchandisers. Drive retail training, POS and concept selling

7. Be actively and consistently present in field on regular basis to implement and monitor trade marketing initiatives.
Traveling expected within defined geographies.

You're the right fit if:

Trade marketing  / activation experience from FMCG  / FMCD industry of 4-5 years.

A good understanding of marketing & sales function of reputed brands will be ideal.

Good at planning, strong execution skills/experience, good at data analysis and reporting, strong communication skills, attention to detail, high commitment levels.

Extensive travel, almost 80% of working days.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.


About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.