Character & Product Designer

1 Week ago • 3 Years + • Character Art

Job Summary

Job Description

tonies is seeking a Character & Product Designer to shape the future of their Tonies Originals. The role involves developing new characters and product ideas, focusing on character design, tonie-typical aesthetics, and international market needs. Responsibilities include concept development and design for figurines and series, co-developing a design style guide, designing new products like Pocket Tonies, creating 2D booklets from sketch to final look, collaborating with international project managers, content, licensing, and market teams, and supporting the refinement of existing designs with occasional 3D modeling based on toy guidelines. The company is a leading interactive audio platform for children with a significant global presence.
Must have:
  • Degree in Communication Design, Illustration, Product Design, or similar.
  • 3+ years of professional experience in character or product design.
  • Strong skills in visual expression and diverse illustration styles.
  • Experience in 2D design and ideally 3D design.
  • Creative thinking with structured working and project management skills.
  • Experience collaborating with various international stakeholders.
  • Excellent German and English language skills.
  • Open to working in Schwäbisch Gmünd 1-2 times a month.
Good to have:
  • Experience in the children's products or toy industry.
  • Solid sense for form, color, and composition.
Perks:
  • Global Teamwork
  • Inclusive work environment
  • Deutschlandticket (public transport)
  • Office parking space contribution
  • Leasing bicycle option
  • Remote work subsidy
  • Subsidies for company pension plans
  • Occupational pension schemes
  • Occupational disability insurance
  • 30 days of paid annual leave
  • Three additional days off (Rosenmontag, Christmas Eve, New Year's Eve)
  • Up to 10 'toniecation days' (unpaid leave)
  • Internal and external training opportunities
  • Individual learning budget
  • Babbel language learning app
  • Calm meditation app access
  • Discounts on tonies products

Job Details

About tonies:
tonies® is the world’s largest interactive audio platform for children with around 9.3 million Tonieboxes and 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.Founded in 2013 by two fathers in Germany, where every second child now owns a Toniebox, the company is replicating its successful business model and expanding internationally. tonies brings the joy and magic of interactive audio entertainment and audio education to children around the world, with products available in over 28 countries on 4 continents and more to come. Tonieboxes have already been activated in over 100 countries.

tonies offers a range of more than 1,300 Tonies figurines to be placed on top of the Toniebox and around 4,400 digital titles through mytonies (library and app) – ranging from tonies Originals productions to content from around 400 licensing partners worldwide, including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music and many more.With an average playtime of ~270 minutes per week it is the perfect everyday companion for little ones.tonies has more than 560 employees, achieved a group revenue of €481 million in the last fiscal year 2024 (+33% YoY) and is listed on the Frankfurt Stock Exchange (tonies SE).Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies:
As a Character & Product Designer (all genders), you’ll play an active role in shaping the future of our Tonies Originals. You’ll develop new characters and product ideas with a keen eye for character design, tonie-typical aesthetics, and international market needs. You move confidently between creative concepting, detailed execution, and close collaboration with internal stakeholders – always with the goal of creating products that delight children and win over parents.
Your tasks and responsibilities will include:
  • Concept Development & Design: Design and development of Tonies Originals for various markets – from the figurine and series to the 2D booklet – based on product briefings.
  • Visual Language & Style Development: Co-develop a tonie-typical design style guide – what makes a Tonie a Tonies
  • New Products & Ideas: Design and further development of innovative Tonie products such as Pocket Tonies in collaboration with our Global Product Management team.
  • 2D Design Ownership: Development of the 2D booklets for our Tonies Originals – from initial sketch to final look.
  • Collaboration & Communication: Close collaboration with project managers, content, licensing, and market teams in an international context.
  • Design Review & Modeling: Support in refining existing designs as well as occasional 3D modeling of original and licensed characters based on toy guidelines.

Was wir uns von dir wünschen:
  • A degree in Communication Design, Illustration, Product Design, or a comparable field (at least a Bachelor's)
  • At least 3+ years of professional experience in character or product design, ideally in the children’s products or toy industry
  • Strong skills in visual expression and the ability to work across diverse illustration styles
  • Experience in 2D design and ideally also 3D design, along with a solid sense for form, color, and composition
  • Creative thinking paired with structured working – you can manage, prioritize, and coordinate multiple projects simultaneously
  • Experience collaborating with various stakeholders, including internationally – you’re a strong communicator and a true team player
  • Excellent German and English skills, both written and spoken
  • You’re open to working from our office in Schwäbisch Gmünd 1–2 times a month
Why tonies?
  • Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
  • Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
  • Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
  • Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
  • Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
  • Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
  • Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
  • Discounts: Benefit from attractive discounts on our entire range of tonies products.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

We look forward to hearing from you!

Sabine Schykowski
Recruiting & Onboarding Partner

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