Consumer Marketing Manager

1 Month ago • All levels • $7,500,000 PA - $9,000,000 PA

Job Summary

Job Description

As a Consumer Marketing Manager, your responsibilities include marketing planning, business strategy, and execution for the responsible category in Japan. You will drive demand creation and ensure performance against KPIs such as annual sales, market share, gross profit margin, A&P, sales profit margin, and marketing ROI. You will formulate local market entry strategies, including segmentation, targeting, positioning, portfolio definition, pricing, and promotion, to promote profitable growth. Additionally, you will determine the product portfolio for the Japanese market, create roadmaps, and execute them. This role involves exploring new channels, optimizing existing channels, and integrating local insights into the business. The position offers the opportunity to work with global teams and contribute to the growth of the Japanese market. This position also offers an incentive of 20% annually.
Must have:
  • Marketing experience in home appliance products
  • Experience implementing product strategy plans
  • Proficiency in Word, Excel, and PowerPoint
Perks:
  • Commuting allowance
  • Social insurance
  • Retirement allowance
  • Various online training
  • Support training after joining the company
  • Internal recruitment system

Job Details

Job Title

Consumer Marketing Manager

Job Description

Job title:

Consumer Marketing Manager

あなたの役割:

・日本における担当カテゴリのマーケティング・プランニング、ビジネス戦略および実行させる。

・需要創出を推進し、年間売上高、市場シェア、市場での価格実現による売上総利益率、A&P、売上利益率、マーケティングROIなどのKPIに従って業績が達成されていることを確認する。

・品質および規制要件に沿った、収益性の高い成長を促進するための現地での市場参入戦略(セグメンテーション、ターゲティング、ポジショニング、ポートフォリオ定義、価格設定、プロモーション)を策定する。

・日本市場における価値提案の妥当性の確保

・ビジネスユニット/成長地域およびJAPACチームと共に、市場向けの製品ポートフォリオを決定し、最適な製品ポートフォリオが期限内に市場に発売できるよう、新製品導入、既存製品のフェーズアウト含むロードマップを策定し、各ファンクションを巻き込み実行する。

・新しいチャネル(デジタルを含む)の可能性を探り、既存のチャネル・ミックスを最適化し、販売計画とリンクさせる。

・市場、競合、トレンドに関するローカルインサイトをビジネスに統合する。

・マーケティング・パフォーマンスの最適化と継続的改善の推進

・ブランドにおけるコミュニケーションとローカライゼーション

【本ポジションの魅力】

世界で見ても日本への期待は大きく、ビジネスを加速させるための新しい提案をグローバルと協業し実行に向けてご活躍が期待できます。日本のカテゴリをさらに伸ばすために主体性をもって進めていただける方を求めています。

このポジションに求められる実務経験 :

・家電製品関連におけるマーケティング経験(成長戦略案・実行・プロダクト計画・P/L管理・メディアチームと協業したATL戦略などがあれば尚可)

・新製品やモデルチェンジを組み合わせたプロダクト戦略プランの実装経験

・基本的なWord、Excel、PowerPointの取り扱い

【求める人物像】

・主体性を持ち、プロアクティブに提案・課題解決に取り組める方

・周囲と連携し、協調しながら仕事を進められる方

・顧客志向が高く、トラブル対応等のタスクも厭わず対応できる方

・情熱をもち、関わるステイクホルダーを動かす事ができる方

・学歴:大卒以上

【語学力】

・ビジネスレベルの英語 (各国のStakeholderとディスカッション可能な英語力)

・ネイティブレベルの日本語力

募集要項:

【契約期間】期間の定めなし 

【試用期間】試用期間あり(原則として入社日より6ヶ月)

【業務内容】(雇入れ直後)上記のとおり(変更の範囲)会社の定める業務

【就業場所】(雇入れ直後)本社(麻布台ヒルズ) (変更の範囲)会社の定める就業場所

【就業時間】9:00-17:30 休憩時間:原則として12:00-13:00  

【勤務形態】ハイブリット(週3日オフィス出社、週2日までリモート勤務可能)               

【休日】毎週土曜日(所定休日)、日曜日(法定休日)、国民の祝日、年末年始(12月29日-1月4日) 

【休暇】初年度有給休暇 最大20日間(2年度~5年度 20日/6年度以降 25日 付与)、CareLeave(年間10日間)、Sick Leave(年間最大30日間)ほか 

【時間外労働】あり 

【給与】基本給 年収750~900万円 ご経験により考慮します 

【賞与】インセンティブ 20%

※インセンティブは毎年3月に支給。(会社業績、部門業績、個人評価によって変動あり) 

※年度途中入社者は対象期間中日割計算あり 

【手当】通勤手当の支給あり 

【加入保険】社会保険(厚生年金保険、健康保険)・労働保険(雇用保険、労災保険) 

【退職金制度】退職一時金および確定拠出年金の2本立て 

【研修制度】 各種オンライン研修、入社後のサポート研修あり

【社内公募制度あり】社内でのキャリアチェンジを推進する制度として社内公募制度の体制あり 

【その他】PhiliFlexポイント:72,000 ポイント(1ポイント=1円) 


About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

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