Creative Strategist
6 Minutes ago • 5 Years +
Digital Marketing
Job Description
The Creative Strategist at RED Creative Services bridges marketing insights with creative execution. This role involves translating brand and marketing briefs into actionable creative briefs, leading ideation workshops, crafting compelling messaging and scripts, and developing campaign concepts. The strategist collaborates closely with Art Directors, Video Directors, and Creative Producers to ensure ideas are strategically sound, creatively engaging, and aligned with CD PROJEKT RED’s brand vision. Key responsibilities include developing creative briefs, leading concept generation, writing taglines and scripts, presenting ideas to stakeholders, and ensuring creative integrity throughout production, all while championing audience and brand insights.
Good To Have:
- Familiarity with gaming culture and entertainment marketing trends.
- Passion for games and narrative-driven content.
Must Have:
- Translate marketing and brand objectives into inspiring creative briefs.
- Lead ideation and concept development by organizing collaborative sessions.
- Craft messaging and narrative frameworks, including campaign platforms, tone of voice guidance, and storylines.
- Deliver persuasive presentations and creative pitches to secure stakeholder buy-in.
- Collaborate with Creative Producers, Art Directors, and Video Directors to ensure concepts are executable.
- Champion audience and brand insight by grounding creative work in cultural trends, audience understanding, and brand strategy.
- 5+ years of experience in creative strategy, copywriting, or concept development.
- Proven track record of translating marketing or brand briefs into creative concepts, messaging, and scripts.
- Experience developing campaign platforms, taglines, or scripts for global marketing campaigns.
- Hands-on experience facilitating creative workshops and brainstorming sessions.
- Demonstrated ability to sell creative concepts to stakeholders through compelling presentations.
Perks:
- Relocation package – flight ticket, company apartment for your first month, relocating your pet, shipping your belongings.
- Relocation assistance – processing your legalization operations, assistance with finding residence, tax settlements.
- Polish lessons for foreign employees and their spouse or partner.
- Life insurance – comprehensive pension and insurance plans.
- Annual budget for medical expenses (for those working outside Poland).
- Psychological and psychiatrist care – free mental health support and various well-being webinars.
- Paid Leave – from 20 to 26 days of holiday for every team member per year, and paid sick leave.
- Gym Membership Reimbursement.
- Menstrual Leave – employees who menstruate can take one extra day off each month when experiencing period pain.
- RED Parents Network – support for working parents, including childcare benefits, and family-friendly events.
- Flexible working hours – start your workday anytime between 8 and 10 AM (CET).
- Access to the cafeteria platform for vouchers and codes to shops, cinemas, and public transport reimbursement.
- Training, lectures and courses – internal workshops, external training, knowledge-sharing initiatives, online tutorials, and e-learning classes.
- Gifts for newborn rebels and regular chances to nab some cool swag!
- Dog-friendly office.
- Regular social events at the studio.
- Healthy selections in canteens.
- Truly international working environment.
- Sustainability commitment with electric car charging points, green zones.
- Designated space for your bicycle, as well as bicycle repair equipment and showers.
- An onsite, well-equipped gym with a climbing wall, daily Gym Assistant support, and yoga and boxing classes.
- No dress-code.
Company Description
-------------------
To create revolutionary, story-driven RPGs which go straight to the hearts of gamers — this is our mission. Want to dive deeper into our company’s culture? Explore our social media and check out our YouTube channel
where we share behind-the-scenes insights and stories direct from our team members!
Job Description
---------------
The Creative Strategist in RED Creative Services bridges marketing insights with creative execution. This role translates brand and marketing briefs into actionable creative briefs, leads ideation workshops, crafts messaging and scripts, and develops campaign concepts that inspire both internal teams and external audiences. Working in close collaboration with Art Directors, Video Directors, and Creative Producers, the Strategist ensures ideas are strategically grounded, creatively compelling, and aligned with CD PROJEKT RED’s brand vision.
Key responsibilities:
- Translate marketing and brand objectives into inspiring creative briefs that provide clear direction for Art, Video, and cross-functional teams, ensuring alignment with audience insights, brand positioning, and campaign goals.
- Lead ideation and concept development by organizing collaborative sessions to generate campaign concepts, taglines, scripts, and content ideas, providing strategic framing to guide creativity toward broader business objectives.
- Craft messaging and narrative frameworks, including campaign platforms, tone of voice guidance, and storylines, as well as writing compelling taglines, copy, and trailer scripts that establish a strong creative foundation.
- Deliver persuasive presentations and creative pitches to secure stakeholder buy-in, clearly articulating the strategic and creative rationale behind concepts to build trust and alignment across teams.
- Collaborate with Creative Producers, Art Directors, and Video Directors to ensure concepts are executable, visually coherent, and narratively compelling, providing consultation throughout production to maintain creative integrity.
- Champion audience and brand insight by grounding creative work in cultural trends, audience understanding, and brand strategy, while pushing creative boundaries and staying true to CD PROJEKT RED’s voice and values.
Qualifications
---------------
- 5+ years of experience in creative strategy, copywriting, or concept development in an advertising agency, entertainment company, or video game publisher, with strong skills in storytelling, brand positioning, and content creation.
- Proven track record of translating marketing or brand briefs into creative concepts, messaging, and scripts, leveraging expertise in narrative development, audience engagement, and cross-channel communication.
- Experience developing campaign platforms, taglines, or scripts for global marketing campaigns in entertainment, gaming, or media; skilled at adapting messaging for diverse markets and audiences.
- Hands-on experience facilitating creative workshops and brainstorming sessions that generate campaign ideas, with strong collaboration, facilitation, and ideation skills.
- Demonstrated ability to sell creative concepts to stakeholders through compelling presentations and storytelling, utilizing skills in persuasive communication, pitch development, and visual storytelling.
- Familiarity with gaming culture and entertainment marketing trends; passion for games and narrative-driven content strongly preferred, along with research, trend analysis, and audience insight skills.
Additional Information
----------------------
Working Mode
- Office-First: Working primarily from the Warsaw Dev Office for a minimum of 10 days per month.
- Remote-First: Working remotely +/- 3h to Polish time zone.
Relocation Support
- Relocation package – flight ticket, company apartment for your first month, relocating your pet, shipping your belongings — it’s all covered.
- Relocation assistance — processing your legalization operations for you, assistance with finding residence, tax settlements — all you need to feel right at home is taken care of.
- Polish lessons for foreign employees — and for your spouse or partner, too.
Health & Well-Being
- Life insurance — comprehensive pension and insurance plans to protect you and your loved ones.
- Annual budget for medical expenses (for those working outside Poland).
- Psychological and psychiatrist care — free mental health support and various well-being webinars.
- Paid Leave — from 20 to 26 days of holiday for every team member per year, and paid sick leave.
- Gym Membership Reimbursement.
- Menstrual Leave — employees who menstruate can take one extra day off each month when experiencing period pain.
- RED Parents Network — support for working parents, including childcare benefits, and family-friendly events.
Perks & Professional Growth
- Flexible working hours — start your workday anytime between 8 and 10 AM (CET).
- REDs have access to the cafeteria platform through which they can receive vouchers and codes to shops, cinemas, and public transport reimbursement.
- Training, lectures and courses — internal workshops, external training for each employee, knowledge-sharing initiatives, online tutorials, and e-learning classes are all available. There’s always something to learn!
- Gifts for newborn rebels and regular chances to nab some cool swag!
Social Activities & Life in the Office
- Dog-friendly office — bring your pooch with you and look after them while working! There’s always a furry friend or two to meet at the studio.
- Social events — we host regular gatherings at the studio where we can all unwind, play games, and just have some fun together.
- Healthy selections — our canteens offer a range of healthy meals.
- Truly international working environment — a chance to meet and work with a diverse selection of people from all around the world.
- Sustainability is an ongoing commitment for us, and our campus has electric car charging points, green zones, and much more. Read all about it on our Beyond the Game Blog
.
- A designated space for your bicycle, as well as bicycle repair equipment and showers available whenever you need them.
- An onsite, well-equipped gym with a climbing wall, daily Gym Assistant support, and yoga and boxing classes.
- No dress-code — we like to keep it casual.
If you've observed any irregularities (i.e. legal or ethical violations) in our recruitment process, please click here
to report them anonymously._
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