SEM Specialist

Company description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Overview

Saatchi & Saatchi Toronto is looking for an SEM Specialist to join our team!

Monitor active SEM campaigns. Provide optimization, targeting or performance insights from reporting data. Traffic new campaigns, ads, and keywords. Complete monthly SEM reports. Help train and oversee work of Coordinators

Responsibilities

• Create and activate campaigns from a brief where strategy is provided
• Optimize budget pacing, bids and bidding strategies, ads and more
• Pull data from multiple systems to create PowerPoint and Excel reports
• Identify opportunities or insights during ongoing accounts from Engine systems and reports
• Create and update keywords lists, ad copy, and ad extensions
• Provide insight and analysis and suggest updates/optimizations to improve performance
• Ensuring the accuracy of budgets within PM media finance systems
• Reconcile monthly invoices
• Update and maintain campaign taxonomy to meet global requirements

Qualifications

• 1 year of agency SEM experience or 2 years of SEM experience outside of Agency
• Proficiency in SA360, Google Ads, Microsoft Ads
• A strong desire to learn and improve own skill set through directing learning
• Organization in order to work on multiple tasks simultaneously
• Detail oriented
• Comfort and strength in data aggregation, manipulation and analysis
• Strong numerical and computer skills
• High level of capability in Excel and PPT
• Good writing skills, for both ad copy writing and to summarize insights in a concise manner
• Strong public speaking, in order to discuss campaign aspects with clients in meetings
• Accountability

Additional information

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.