Marketing Automation Specialist

4 Minutes ago • 4 Years +

Digital Marketing

Job Description

Sigma Software is seeking a proficient Marketing Technologist with expertise in CRM platforms, marketing automation, and email development. This role involves designing, developing, and implementing automated, data-driven marketing campaigns and reusable CRM components for a client specializing in pet products. The specialist will maintain CRM module libraries, ensure brand alignment, collaborate on standardization, and provide support to marketers.

Good To Have:

Experience building highly personalized campaigns using advanced segmentation
Understanding of DevOps processes, CI/CD, and infrastructure as code
Experience in incident investigations and preparing COE/AAI reports
Understanding of relational data architecture concepts

Must Have:

Develop, maintain, and optimize CRM drag-and-drop module libraries and evergreen components
Maintain documentation related to marketing assets and components
Write, extend, and debug code within the scope of team tools and services
Ensure components align with the latest brand guidelines and best practices
Collaborate with the CRM Engineering Team to standardize tags, metadata, and personalization strategies
Train and support CRM marketers on platform capabilities and best practices
Manage multiple projects simultaneously and prioritize tasks effectively
Troubleshoot and resolve issues with marketing solution
Participate in the team’s on-call rotation
Execute special projects as assigned
4+ years of experience with enterprise-level marketing automation platforms
2+ years of hands-on experience producing automated, data-driven campaigns, including HTML/CSS email coding
Expert-level HTML/CSS knowledge, especially modular codebase design
Experience with templating and personalization languages (Liquid, AMPScript, JavaScript)
Understanding of responsive/adaptive email design and media queries
Experience working with APIs and SQL
Ability to create and maintain CRM marketing component libraries
Proficiency with Adobe Creative Suite, GitHub, VSCode, or Dreamweaver
Knowledge of CAN-SPAM and other legal regulations
Ability to multitask and meet deadlines in a fast-paced environment
Upper-Intermediate or higher level of English

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Company Description

Sigma Software is a place where Nordic traditions meet the Ukrainian spirit to create superior software. We are a global player with over 2000 specialists in Ukraine and 36 offices in 17 countries.

For more than 20 years, we have been creating the best tech solutions. During this time, we have successfully implemented 2100 projects for world-famous brands.

We are looking for a proficient and passionate Marketing Technologist with expertise in CRM platforms, marketing automation, and email development to join our dynamic team. As a Marketing Technologist, you will be responsible for designing, developing, and implementing automated, data-driven marketing campaigns and reusable CRM components.

You will join a team that is working on a customer-related platform for a client who has a leading marketplace specializing in pet products.

Job Description

Develop, maintain, and optimize CRM drag-and-drop module libraries and evergreen components
Maintain documentation related to marketing assets and components
Write, extend, and debug code within the scope of team tools and services
Ensure components align with the latest brand guidelines and best practices
Collaborate with the CRM Engineering Team to standardize tags, metadata, and personalization strategies
Train and support CRM marketers on platform capabilities and best practices
Manage multiple projects simultaneously and prioritize tasks effectively
Troubleshoot and resolve issues with marketing solution
Participate in the team’s on-call rotation
Execute special projects as assigned

Qualifications

4+ years of experience with enterprise-level marketing automation platforms (Braze, Salesforce Marketing Cloud, Adobe, etc.)
2+ years of hands-on experience producing automated, data-driven campaigns, including HTML/CSS email coding from planning to deployment
Expert-level HTML/CSS knowledge, especially modular codebase design
Experience with templating and personalization languages (Liquid, AMPScript, JavaScript)
Understanding of responsive/adaptive email design and media queries
Experience working with APIs and SQL
Ability to create and maintain CRM marketing component libraries (drag-and-drop modules, evergreen components)
Proficiency with Adobe Creative Suite, GitHub, VSCode, or Dreamweaver
Knowledge of CAN-SPAM and other legal regulations
Ability to multitask and meet deadlines in a fast-paced environment
Upper-Intermediate or higher level of English

WOULD BE A PLUS