Director of Audience Development and Analytics, Allure & SELF

The Director of Audience Development and Analytics, Allure & SELF, will strategically connect teams at Condé Nast, advocating for audience priorities and aligning with KPIs. This role blends high-level strategic thinking with hands-on execution, focusing on developing and optimizing social and search strategies, managing partnerships, overseeing email campaigns, reporting on performance, and driving commerce growth & subscriptions. The successful candidate will be analytical and creative, translating data into actionable strategies to drive audience growth and brand impact.

Must Have

• Drive audience development across newsletters, SEO, AIO, and social.
• Serve as primary liaison for audience priorities across all teams.
• Optimize content for major distribution channels with editors.
• Develop and manage ongoing testing strategies for audience funnels.
• Lead organic promotion for major brand events.
• Evolve newsletter portfolio and run A/B tests for engagement.
• Collaborate with commerce for strategic content distribution.
• Monitor performance metrics and identify growth opportunities.
• Conduct competitor and audience behavior analysis.
• Execute paid social and search initiatives.
• Maintain relationships with key platform partners (Meta, Google, TikTok, Pinterest).
• 8-10+ years in digital marketing or audience development.
• Proven ability to grow brand audiences across platforms.
• Experience with editorial teams and content strategy.
• Hands-on experience in digital audience acquisition.
• Strong analytical, critical thinking, and presentation skills.

Good to Have

• Positive team player and enthusiastic work ethic.
• Experience with SocialFlow, Sailthru, Parsley, Google Analytics, Dash Hudson.

The Director of Audience Development and Analytics, Allure & SELF will serve as a strategic connector across all teams at Condé Nast by advocating for audience priorities and ensuring alignment with Allure and SELF’s KPIs. The ideal candidate is a subject matter expert in SEO and AIO, newsletter, community engagement, content analytics, social strategy and other audience initiatives; while using data-driven insights to inform and guide strategy across key distribution channels.

This role blends high-level strategic thinking with hands-on execution. Responsibilities include everything from developing and optimizing social and search strategies to managing partnerships, overseeing email campaigns, reporting on performance, and driving commerce growth & subscriptions. The ideal candidate should be comfortable applying testing frameworks, analyzing internal and external insights and using competitive research to inform strategy; all while upholding the brands’ voice, tone, and editorial standards.

A deep passion for and understanding of Allure’s and SELF’s core topics is essential, as is the ability to operate at the intersection of editorial, audience development, project and product management, and consumer marketing. The successful candidate will be both analytical and creative with a keen ability to translate data into actionable strategies that drive audience growth and brand impact.

The Director of Audience Development and Analytics, Allure & SELF is a people manager position that reports to the Editor in Chief and partners closely with senior leadership across both brands, including our Executive Editors, Commerce Director, Director of Social and Sr. Director, Creative Dev & Programming.

Primary Responsibilities:

• Drive audience development initiatives across Allure and SELF with a focus on newsletters, partnerships, SEO, AIO, and other organic distribution channels including social.
• Serve as the primary liaison for all audience development priorities maintaining open lines of communication across editorial, product, technology, commerce, commercial and marketing teams. Clearly advocate for audience growth and engagement goals company-wide.
• Partner with editors to ensure content is optimized for all major distribution channels (including search, social, and newsletters) and collaborate with product and technology teams to enhance performance at key traffic-driving moments.
• Available to provide insights and content recommendations during key editorial moments throughout the year with a holistic view of Allure’s and SELF’s coverage to best optimize for traffic and engagement.
• Develop and manage an ongoing testing strategy across audience funnels, including paid marketing and audience data acquisition strategies.
• Lead organic promotion strategies for major Allure tentpole events such as Best of Beauty, Best of Beauty Live and Readers’ Choice Awards ensuring cohesive and timely execution across platforms.
• Partner with editorial leadership to evolve the newsletter portfolio from concept development to performance testing. Run A/B tests to refine content, layout, and delivery for maximum reach and engagement.
• Closely collaborate with the commerce team to ensure content is strategically distributed across relevant platforms, aligned with editorial and business goals.
• Monitor and report on performance metrics.
• Identify emerging opportunities for audience engagement that align with editorial vision. Propose and implement creative strategies to fill gaps and extend the brands’ reach.
• Conduct regular analysis of competitors and audience behavior to surface trends, inform future strategy, and uncover growth opportunities across channels.
• Make recommendations for and execute paid social and search initiatives when necessary
• Maintain close relationships with partners like Meta, TikTok, Google, and Pinterest, as well as building new relationships to facilitate audience sharing and growth
• Additional duties as required by manager

Desired Skills & Qualifications:

• 8-10 + years of digital marketing or audience development experience with a major brand, publisher, digital advertising or marketing agency with a thorough understanding of online business models and strategies.
• Proven ability in growing a brand and audiences across multiple platforms
• Experience working with an editorial team and editorial calendar, and an understanding of content strategy including a good sense and understanding of the brand’s core values.
• Hands-on experience managing digital audience acquisition programs
• Ability to clearly articulate and present initiatives to creative and technical teams alike
• Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills.
• Positive team player and an enthusiastic work ethic.
• Experience with SocialFlow, Sailthru, Parsley, Google Analytics and Dash Hudson is an advantage.

The expected base salary range for this position is from $140,000 - $160,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.