Customer Marketing Manager

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

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Job Summary:

As a key member of the Customer Marketing team, the Manager, Customer Marketing Operations will be responsible for streamlining and optimizing the team's processes to improve overall efficiency. This highly collaborative role will serve as the bridge between Sales, Marketing, and Customer Success to identify and automate customer stories. The ideal candidate will be critical in helping scale our customer marketing efforts.

Key Responsibilities:

Marketing Operations:

• Establish a program to streamline the identification of success stories and opportunities by collaborating with the Sales, Product, and Customer Success teams.
• Partner with leadership to enhance the customer story journey and lifecycle, and create a centralized hub for all customer story-related assets.

Strategic Programming:

• Program manage the customer story go-to-market activities across all marketing channels to ensure a successful launch.
• Serve as the liaison between Customer Marketing and Product Marketing to ensure customer stories are integrated into each product launch.
• Collaborate with Customer Marketing Managers to identify strategic customer engagement activities across events, public relations, webinars, thought leadership, and award programs.

Strategic Account Management

• Develop and manage strategic accounts, ensuring a diverse portfolio of advocates across industries and use cases.
• Oversee the launch of strategic account stories, from creation to promotion, showcasing the value of each story by analyzing launch activities and results.

4. Cross-Team Collaboration

• Partner with the Product Marketing team on pilot programs and provide customer references to support launch activities.
• Collaborate closely with the growth marketing, social media, public relations, and content teams to create customer-centric content, including paid and organic social media posts, blog articles, ebooks, webinars, and other relevant materials.

Reporting

• Monitor and analyze key performance metrics to provide insights on the overall success of customer story programs and launches.
• Partner with leadership to establish a centralized reporting structure and dashboard.

Qualifications:

• Holds a Bachelor's degree in Marketing, Communications, or a related field
• Possesses 5+ years of experience in customer marketing, marketing operations, or a similar role
• Demonstrates strong organizational skills, the capability to manage multiple projects concurrently, and expertise in program management methodologies
• Experienced in planning, executing, and analyzing marketing campaigns
• Strategic thinker who can see beyond the day-to-day to balance reaching marketing goals, crafting compelling stories, and creating strong customer relationships
• Excellent communication and storytelling skills, with the ability to craft narratives that resonate with diverse audiences
• Experienced with marketing automation tools, CRM platforms, and multimedia content creation
• Thrives in a fast-paced, dynamic environment and effectively manages multiple priorities