Digital Marketing Manager

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

The Longevity Medical Division is at the forefront of cutting-edge health and longevity education, producing world-class events, research, and content. As the Digital Marketing Manager, you will report directly to the VP, Marketing and Operations and work as an essential member of our marketing team. You’ll collaborate with brand marketing leads to support all digital marketing functions across all medical brands. From optimizing SEO to managing Salesforce Marketing Cloud automations, you’ll be instrumental in ensuring our marketing efforts are data-driven, effective, and scalable.

This role is based in our Boca Raton, FL Office.

Key Responsibilities

• SEO Strategy & Execution – Oversee and implement an SEO strategy that drives organic traffic and audience growth.
• Email Marketing & Automation – Manage Salesforce and Salesforce Marketing Cloud automations to optimize email performance and audience engagement.
• Audience Development – Work closely with brand teams to grow and nurture our audience database.
• Analytics & Reporting – Track and analyze key performance metrics using Google Analytics and other Martech tools to provide data-backed insights and recommendations.
• Martech Stack Management – Ensure our marketing technology ecosystem is running efficiently and supporting our lead generation and audience development goals.
• Cross-Team Collaboration – Partner with brand marketing leads to enhance digital marketing efforts, provide strategic insights, and optimize campaigns.

Qualifications

• Experience: Mid-level experience in digital marketing, with a strong focus on SEO, email automation, and analytics.
• Technical Skills: Expertise in SEO, Google Analytics, and Salesforce Marketing Cloud (or equivalent automation tools).
• Analytical Mindset: Ability to analyze marketing data and translate insights into actionable strategies.
• Creative Thinker: A knack for problem-solving, optimizing digital strategies, and driving engagement.
• Strong Communicator & Team Player: Able to collaborate with multiple stakeholders and align efforts across brands.
• Willingness to Learn & Adapt: Open to evolving marketing trends and emerging technologies.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.