Director, Game Product Management

1 Month ago • 10 Years + • Product Management

Job Summary

Job Description

The Director of Product will play a key role in shaping the future of The Sims FreePlay. This role involves defining and executing a product vision aligned with studio and franchise goals, leading a team of Product Managers, Producers, and Analysts, and crafting a high-impact roadmap. The Director will work cross-functionally with various teams, assess performance, identify growth opportunities, and evolve the game as a live service. This individual will also be part of the Studio Leadership Team, driving innovation and bringing best practices. The position requires a strategic product leader to make a global impact.
Must have:
  • 10+ years of F2P experience leading product strategy for mobile games.
  • 7+ years leading and growing high-performing product teams.
  • Track record of growing live titles by modernizing experiences.
  • Deep understanding of mobile game KPIs and data analysis.
  • Exceptional communication and stakeholder management skills.
  • Fluency in A/B testing and Agile product development.
  • Strong analytical and financial acumen.
  • Experience developing and executing live service content roadmaps.
  • Knowledge of player-centered design.
Perks:
  • Employee assistance program, including coaching and therapy sessions.
  • Inclusive parental leave policy.
  • 17.5% annual leave loading.
  • Bonus end of year leave days.
  • Volunteer leave and charitable donation matching.
  • Flexible work reimbursement program.
  • Opportunities to unwind after a busy week with drinks and nibbles.
  • Structured hybrid work model (minimum 3 days in office).
  • Quarterly team events.
  • 2 Development Days (project and personal) every 6 weeks.
  • Unique Firemonkeys and Sims merchandise.

Job Details

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Director of Product Firemonkeys, Electronic Arts’ premier mobile games studio, located in Melbourne, Australia is home to the beloved and enduring Sims’ experience on mobile, The Sims FreePlay. We are always looking for creative craftspeople to collaborate with. Your skills and curiosity will help expand the Sims FreePlay world that empowers our passionate players to create Sims experiences that are unique to them. If you want to work with a team that values your voice and growth, where you can inspire our corner of the globally recognized Sims’ universe, as well experiencing everything cosmopolitan Melbourne has to offer, read on! The Role We are seeking a Director of Product for The Sims FreePlay to play a pivotal role in shaping the future of one of the world’s most iconic mobile games. Reporting to the GM, you’ll partner on defining and executing a product vision aligned with long-term studio and franchise goals. Leading a team of Product Managers, Producers, and Analysts, you’ll craft a high-impact roadmap that blends creative ambition with player and business outcomes. You’ll work cross-functionally with Development, Finance, and Marketing teams to assess performance, uncover growth opportunities, and evolve the game as a live service. As part of the Studio Leadership Team, you’ll collaborate with central EA partners to bring best practices into play and drive innovation. This is a high-visibility role at the core of The Sims Mobile portfolio—ideal for a strategic product leader ready to make a global impact. Note: Firemonkeys has a hybrid work environment, and you will be required to work from the studio 4 days per week. Key Responsibilities * Lead the product strategy for The Sims FreePlay, aligning game development with EA’s multi-year business and franchise goals. * Drive the evolution of The Sims FreePlay by identifying opportunities to modernize core systems, refresh user experiences, and deepen long-term player engagement. * Own the live service roadmap, ensuring regular, high-impact content and features that resonate with both loyal players and new audiences. * Define and optimize monetization strategies, collaborating with design to enhance in-game economy, pricing models, and offers that drive sustainable revenue. * Use data, player feedback, and experimentation to inform decision-making, test hypotheses, and guide product development with measurable impact. * Partner with Finance to forecast performance, model growth scenarios, and support strategic planning and investment decisions. * Lead and mentor a cross-functional product team—including Product Managers, Producers, and Analysts—building a culture of ownership, innovation, and continuous improvement. * Collaborate across disciplines—Design, Engineering, Art, Marketing, and central EA teams—to deliver polished features and seamless player experiences. * Clearly communicate product vision, priorities, and outcomes to senior stakeholders, ensuring alignment and support across the organization. * Stay ahead of industry trends and market shifts, bringing fresh thinking and bold ideas to reinvent a well-established title Skills and Experience * 10+ years of F2P experience leading product strategy for successful live service mobile games. * 7+ years of experience leading and growing high-performing product and cross-functional teams. * Strong track record of growing live titles, including modernizing player experience, revitalizing engagement, and optimizing monetization over time. * Deep understanding of mobile game KPIs (e.g., retention, ARPU, LTV) and the ability to translate data into clear, actionable insights. * Exceptional communication and stakeholder management skills, with the ability to influence and align across creative and business functions. * Fluency in A/B testing, experimentation frameworks, and Agile product development methodologies. * Strong analytical and financial acumen, including forecasting, scenario planning, and partnering with Analytics and Finance on revenue modeling. * Experience developing and executing live service content roadmaps, including seasonal events, feature updates, and player lifecycle strategies. * Knowledge of player-centered design and an ability to empathize with a diverse, global player base. * Passion for games, particularly The Sims, life simulation or town builder genres, and a deep appreciation for what drives long-term player engagement. What’s in it for you? We want EA to be the ultimate destination to make great content and experiences. Everything we’re doing here is about creating a culture, environment, and company where you can do the best work of your career – so there’s that. There’s also: * An employee assistance program, including coaching and therapy sessions to support your wellbeing * An inclusive parental leave policy that supports all parents and carers * 17.5% annual leave loading – yes, we’ll pay you extra to take a break! * Bonus end of year leave days – time off between Christmas and New Years, no annual leave necessary * Volunteer leave and charitable donation matching * A flexible work reimbursement program - $ to go towards your working from home and/or commuting expenses * Opportunities to unwind after a busy week with drinks and nibbles * A structured hybrid work model (minimum 3 days in office) * Quarterly team events (e.g. escape room, lawn bowls, paint and sip) * 2 Development Days (project and personal) every 6 weeks, including a Game Jam x end of year party week in December * Unique Firemonkeys and Sims merch We also offer access to our employee stock purchase program.

Similar Jobs

Toast - Territory Account Executive

Toast

Kansas City, Missouri, United States (On-Site)
1 Week ago
clevertap - Senior Backend Engineer

clevertap

Mumbai, Maharashtra, India (Hybrid)
1 Month ago
Amazon games  - Software Development Engineer

Amazon games

Bucharest, Bucharest, Romania (On-Site)
2 Months ago
IGT - Director of Global Quality, Lottery Products

IGT

West Greenwich, Rhode Island, United States (On-Site)
2 Months ago
Motorola solutions - Business Development Representative, DACH

Motorola solutions

Lisbon, Lisbon, Portugal (On-Site)
1 Month ago
Qualcomm - Senior Engineer - Linux Product Integration Engineer

Qualcomm

Hyderabad, Telangana, India (On-Site)
2 Months ago
Take-Two Interactive - Senior Product Security Engineer

Take-Two Interactive

Texas, United States (Remote)
4 Months ago
AccelData - Principal Product Manager

AccelData

Bengaluru, Karnataka, India (On-Site)
1 Year ago
Monzo - Lead Product Manager, Acquiring

Monzo

London, England, United Kingdom (Remote)
1 Week ago
Safe security - Principal Product Manager

Safe security

Bengaluru, Karnataka, India (On-Site)
1 Year ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Tesla - Associate Facility Coordinator

Tesla

Berlin, Berlin, Germany (On-Site)
4 Months ago
Welltech - Creative Marketing Lead (Paid Social)

Welltech

Spain (Remote)
1 Week ago
Paytm - Senior Product Manager - Travel

Paytm

Noida, Uttar Pradesh, India (On-Site)
1 Month ago
Figma - People Relations Partner

Figma

London, England, United Kingdom (Remote)
3 Weeks ago
Sporty - IN Manager Payment Operations

Sporty

Mumbai, Maharashtra, India (Remote)
1 Year ago
Apple - Feature Architect - Motion Sensing Hardware

Apple

Cupertino, California, United States (On-Site)
4 Weeks ago
Krafton India  - Brand Manager

Krafton India

Bengaluru, Karnataka, India (On-Site)
3 Months ago
Handy games - Mobile Rendering Engineer

Handy games

Giebelstadt, Bavaria, Germany (On-Site)
5 Months ago
Crunchyroll - Senior Software Engineer, Membership

Crunchyroll

San Francisco, California, United States (Hybrid)
2 Months ago
Riot Games - Staff Software Engineer, Gameplay/Characters

Riot Games

Los Angeles, California, United States (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Melbourne, Victoria, Australia

Nine - Marketplace Editor

Nine

South Melbourne, Victoria, Australia (On-Site)
1 Week ago
WongDoody - (CX) Customer Experience Consultant

WongDoody

Melbourne, Victoria, Australia (On-Site)
2 Months ago
Canva - Senior Frontend Engineer - Apps API Platform

Canva

Brisbane, Queensland, Australia (Remote)
1 Month ago
Telastra - Telstra Retail: Customer Service & Sales Consultant

Telastra

South Hedland, Western Australia, Australia (On-Site)
1 Month ago
Cubic corporation - Technician Field Services

Cubic corporation

Murarrie, Queensland, Australia (On-Site)
1 Month ago
Canva - Senior Frontend Engineer - Apps API Platform

Canva

Brisbane, Queensland, Australia (Remote)
3 Months ago
Riot Games - Junior Linux Systems Engineer (Game Operation)

Riot Games

Sydney, New South Wales, Australia (Remote)
3 Months ago
IMC - Python Software Engineer

IMC

Sydney, New South Wales, Australia (On-Site)
2 Months ago
Zscaler - Sales Development Representative

Zscaler

Sydney, New South Wales, Australia (Hybrid)
1 Month ago
Marsh McLennan - Head of Portfolio Management

Marsh McLennan

Sydney, New South Wales, Australia (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

Tencent - Senior Producer

Tencent

Sweden (On-Site)
3 Months ago
bytedance - Product Manager, Edge Computing Platform

bytedance

San Jose, California, United States (On-Site)
1 Month ago
binance - Product Manager, Chat

binance

Taipei City, Taiwan (Remote)
2 Months ago
Rippling - Lead Counsel, HR Products

Rippling

United States (Remote)
3 Weeks ago
jetbrains - Senior Social Media Content Producer

jetbrains

Prague, Prague, Czechia (On-Site)
1 Month ago
Alpha Sense - Senior Product Manager, Financial Data

Alpha Sense

United States (Remote)
1 Week ago
Diligent Corporation - Senior Product Manager

Diligent Corporation

Munich, Bavaria, Germany (Hybrid)
1 Month ago
Sprinkler - Associate Product Manager

Sprinkler

Gurugram, Haryana, India (On-Site)
1 Week ago
Razer - Product Manager (Payment)

Razer

Chengdu, Sichuan, China (On-Site)
1 Month ago
Ziff Davis - Senior Product Manager (Personalization)

Ziff Davis

Austin, Texas, United States (Remote)
2 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Vancouver, British Columbia, Canada (Hybrid)

Redwood City, California, United States (Hybrid)

Austin, Texas, United States (On-Site)

Montreal, Quebec, Canada (Hybrid)

Hyderabad, Telangana, India (Hybrid)

Vancouver, British Columbia, Canada (Hybrid)

Vancouver, British Columbia, Canada (Hybrid)

Montreal, Quebec, Canada (Hybrid)

Los Angeles, California, United States (Hybrid)

Los Angeles, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Electronic Arts

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug