Director of Influencer Management and Public Relations | Directeur·rice de la Gestion des Influenceurs·euses et des Relations Publiques
About the job
In this role, you will :
- Set the global direction for Influencer management and Public Relations for our current and upcoming live games and games;
- Empower your team to create and execute high-quality, high-return influencer campaigns and ensure the sound operation of our content creator program;
- Foster collaboration with partners and cultivate relationships with our agencies and the press worldwide to drive the success of our PR efforts;
- Advocate for Influencer and PR initiatives, establish KPIs, and communicate their impact to partner teams and leadership;
- Communicate player experience insights and address negative sentiment and press, including managing crises;
- Validate and manage the Influencer and PR budgets for all our games;
- Mentor and coach a team of influencer managers and PR managers, ensuring their growth, development, and use of data-informed approaches to achieve marketing and business goals.
What we're looking for :
- A minimum of 8 years of experience in the gaming or entertainment industry, with solid experience successfully launching games and working on GaaS campaigns;
- Knowledge of and/or a network within the current game community, influencers, and journalists considered a strong plus;
- A solid understanding of Influencer and PR KPIs, a track record of driving positive ROI, and strong understanding of current game/entertainment Influencer and PR trends;
- Experience managing influencer and PR teams, with a strong passion for team building and mentoring, self-motivated, able to develop new initiatives;
- A proven track record as an exceptional collaborator working with partner teams to ensure the success of Influencer and PR efforts;
- Fluency in English; speaking French is a strong plus.
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About The Company
Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained over 50 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects, including the highly anticipated base building and raiding title Meet Your Maker™. Behaviour has also established itself as one of the world’s foremost providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner, Netflix, and Take-Two, among many others. Over 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places To Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), and the United Kingdom (Behaviour UK – North and Behaviour UK – South) and in Rotterdam (Behaviour Rotterdam). For more information, visit www.bhvr.com.
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