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Director of Product Marketing- Unannounced Project

California, United States (Hybrid)

Director of Product Marketing- Unannounced Project

2 Hours ago • 7 Years + • Marketing

About the job

4 skills required for this role

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marvel

business-intelligence

cross-functional

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Job Description

Scopely seeks a Director of Product Marketing to lead global marketing strategy for a new AAA cross-platform game. Responsibilities include developing and executing comprehensive marketing campaigns across PC, console, and mobile, building brand identity, managing creative development, collaborating with cross-functional teams, monitoring performance metrics, and managing budgets. The ideal candidate has 7+ years of experience in product marketing within the gaming industry, particularly with AAA or cross-platform games, and proven success launching and scaling games across multiple platforms. Strong leadership, organizational skills, and a deep understanding of player behavior are essential.

Must have:

7+ years experience in product marketing (gaming industry)
Experience leading marketing campaigns for large-scale games
Proven track record launching and scaling AAA/cross-platform games
Lead cross-functional teams & external agencies
Drive engagement through in-game events and promotions
Excellent leadership and organizational skills

Good to have:

Experience with AAA, live-service, or cross-platform games
Passion for gaming, understanding of player expectations (FPS/action-adventure)

Perks:

Equity
Bonus
Healthcare benefits
Retirement benefits
Pet insurance
Paid holidays
Paid Scopely free days
Unlimited paid time-off

Description

Scopely is looking for a Director of Product Marketing to join an ambitious new AAA cross-platform game in Culver City on a hybrid basis, or remotely in the US!

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

What You Will Do:

This role requires a dynamic leader who can build a brand, drive brand awareness, engagement, and growth through data-driven, innovative marketing strategies across PC, console, and mobile platforms. As the Director of Product Marketing, you will be the link between the game development team and publishing, responsible for developing and executing comprehensive marketing campaigns that deliver a seamless, player-focused experience across all channels.

Lead the global marketing strategy for the AAA multiplatform game, driving brand awareness, paid user acquisition, and organic growth across PC, console, and mobile.
Develop the brand identity, consumer positioning, and messaging, ensuring consistency across all marketing touchpoints, including advertising, social media, 1st party stores, and in-game.
Collaborate with the game team to identify in-game events, tentpole moments, and opportunities to promote the game’s updates and features, translating these into comprehensive, live-service marketing roadmaps.
Drive the end-to-end execution of multi-channel marketing campaigns, including social media, paid media, PR, CRM and other marketing efforts, ensuring alignment with the game's live service.
Own and manage the creative development process, working with internal and external creative teams to produce best-in-class promotional materials that resonate with players and represent the game’s brand vision.
Coordinate closely with cross-functional teams, including Product Management, Creative, Business Intelligence, User Acquisition, and external partners, to ensure the execution of marketing strategies that maximize player engagement, winback, and retention.
Monitor marketing performance metrics in collaboration with analytics and product teams, using data insights to continuously optimize marketing strategies and close performance gaps.
Develop forecasts and manage budgets, aligning spend with business objectives, while preparing gap plans to address any performance shortfalls.

What You Need:

7+ years of experience in product marketing, with a proven track record in the gaming industry, preferably in AAA or cross-platform games.
Experience leading marketing campaigns for large-scale, live-service games across PC, and console platforms, with strong knowledge of user acquisition, lifecycle marketing, and mobile.
Proven track record of launching and scaling successful AAA or cross-platform games across PC, console, and/or mobile.
Experience leading cross-functional teams and external agencies in developing and executing large-scale, integrated marketing campaigns.
Proven ability to drive engagement through in-game events, updates, and promotional moments, with a deep understanding of player behavior and motivations.
Excellent leadership and organizational skills, with attention to detail and the ability to balance strategic thinking with hands-on execution.

Bonus Points:

Experience working on AAA, live-service, or cross-platform games.
Passion for gaming, with a deep understanding of player expectations, especially in the FPS or action-adventure genres.

For candidates in CA, CO, MD, NJ, NY and WA, the annual salary range is $139,400 - $205,000 plus equity, bonus and benefits including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time-off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment.

About Us:

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com.

View Full Job Description

$139.4K - $205.0K/yr (Outscal est.)

$172.2K/yr avg.

California, United States

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