DTC Marketing Director

1 Month ago • 8-8 Years • $115,000 PA - $125,000 PA

Job Summary

Job Description

As a Retail (DTC) Marketing Director, you will develop and execute comprehensive direct-to-consumer (DTC) marketing strategies across multiple channels. You will build and manage annual marketing plans and budgets, own the marketing calendar for timely campaign execution, and align customer segmentation with acquisition, retention, and reactivation strategies. You will also lead content planning for print and digital catalogs, email campaigns, and marketing assets, manage advertising initiatives, and support loyalty programs. Additionally, you will collaborate with retail teams, provide creative direction, analyze campaign performance, and establish SOPs and KPIs to optimize marketing operations. You will also coordinate campaign deliverables and manage internal staff and external vendors.
Must have:
  • Develop and execute DTC marketing strategies
  • Manage annual marketing plans and budgets
  • Own and maintain the marketing calendar
  • Lead content planning for catalogs and campaigns
  • Manage direct mail and digital advertising
  • Analyze and report on campaign performance
  • 8+ years of DTC marketing experience
  • Experience managing teams and vendors
  • Experience with print catalog marketing
Good to have:
  • Proficient in Microsoft Office, especially Excel
  • Familiarity with social media and CRM platforms
  • Experience with project management tools (Wrike, Monday.com)

Job Details

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands.

We’re hiring a Retail (DTC) Marketing Director for a fully remote, full-time direct hire opportunity with a leading consumer brand. This role offers a competitive salary of $115,000–$125,000 and is open to candidates residing in select U.S. states (listed below).

Are you a strategic marketing leader with a passion for driving growth across digital and traditional channels? In this role, you’ll lead the full-funnel direct-to-consumer (DTC) marketing strategy—developing campaigns that acquire, retain, and reactivate customers through print + digital catalogs, email, and digital media. You'll work cross-functionally with creative, eCommerce, and retail teams to deliver engaging campaigns that connect with customers and elevate brand performance.

Key Responsibilities

  • Develop and execute comprehensive DTC marketing strategies across multiple channels

  • Build and manage annual marketing plans and budgets in collaboration with leadership

  • Own and maintain the marketing calendar to ensure timely execution of seasonal campaigns

  • Align customer segmentation with acquisition, retention, and reactivation strategies

  • Lead content planning and oversee the production of print and digital catalogs, email campaigns, and marketing assets

  • Manage direct mail, email, and digital advertising initiatives

  • Support loyalty and rewards program performance in coordination with eCommerce teams

  • Collaborate with retail teams to ensure consistent brand messaging across all touchpoints

  • Provide creative direction, contribute to copywriting, and guide concept development

  • Analyze and report on campaign performance and strategic outcomes

  • Establish SOPs and KPIs to optimize marketing operations

  • Use project management tools to coordinate and track campaign deliverables

  • Hire, lead, and manage internal staff and external vendors as needed

Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)

  • 8+ years of DTC or direct response marketing experience within consumer products

  • 8+ years of experience managing teams, vendors, and third-party partners

  • Proven ability to execute full-funnel marketing campaigns across digital and traditional media

  • Experience with print catalog marketing is essential

  • Strong project management and multitasking skills

  • Excellent written and verbal communication; skilled in copywriting

  • Creative thinker with a data-driven approach to decision-making

  • Proficient in Microsoft Office, especially Excel (pivot tables a plus)

  • Familiarity with social media, CRM platforms, and project management tools (Wrike, Monday.com)

  • Resume must include budget sizes, ROI, performance metrics, and growth examples

Additional Details

  • Schedule: Monday–Friday, standard CST business hours

  • Location: Remote (must reside in one of the following states to be considered):
    Alabama, Arizona, Arkansas, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New Mexico, North Carolina, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, Virginia, Wisconsin, Wyoming

  • Compensation: $115,000–$125,000 annually

  • Bonus: Not included

If you're a results-driven marketing leader ready to make a lasting impact, we want to hear from you. Apply today to connect with one of our recruiters!

No deadline to apply.

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is a drug-free workplace.
  • Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.

Similar Jobs

Qualcomm - Test Technician, Senior

Qualcomm

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Ziff Davis - Digital Marketing Intern

Ziff Davis

Austin, Texas, United States (Remote)
1 Week ago
Rapt studio - Senior Designer (Interior Design/Architecture)

Rapt studio

Los Angeles, California, United States (Hybrid)
8 Months ago
The E.W. Scripps Company - Account Executive, Political (Digital & OTT)

The E.W. Scripps Company

Washington, District Of Columbia, United States (Hybrid)
3 Weeks ago
The Orchard - Manager, Repertoire and Research

The Orchard

London, England, United Kingdom (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

NVIDIA - Chip Factory Planner

NVIDIA

Hsinchu, Hsinchu City, Taiwan (On-Site)
2 Months ago
NewGlobe - Manager, IT Operations

NewGlobe

Bangui, Bangui, Central African Republic (On-Site)
3 Weeks ago
Nasdaq - Project Coordinator - Information Security

Nasdaq

Taguig, Metro Manila, Philippines (Hybrid)
3 Weeks ago
Flexera Software - Desktop Support Technician

Flexera Software

Bracknell, England, United Kingdom (On-Site)
1 Week ago
Tesla - Associate Buyer - Indirect Procurement, Supercharging

Tesla

South Holland, Netherlands (On-Site)
4 Months ago
Ubisoft - Associate Director of Technical Design

Ubisoft

Montreal, Quebec, Canada (On-Site)
2 Months ago
Philips - Billing Administrator (Bilingual: English/French)

Philips

Nashville, Tennessee, United States (On-Site)
1 Week ago
NielsenIQ - Internship – Client Analyst F/M

NielsenIQ

Amstelveen, North Holland, Netherlands (On-Site)
6 Months ago
extreme network - HR Business System Analyst (Global)

extreme network

North Carolina, United States (Remote)
7 Months ago
Inveniolsi - MuleSoft Senior Consultant

Inveniolsi

Hyderabad, Telangana, India (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Mechanicsburg, Pennsylvania, United States

Nintendo - Software Engineer - Multimedia Technology (NTD)

Nintendo

Redmond, Washington, United States (On-Site)
10 Months ago
Netflix - Payroll Accountant

Netflix

Los Gatos, California, United States (Hybrid)
1 Month ago
Patreon - Senior Data Scientist

Patreon

San Francisco, California, United States (Hybrid)
2 Months ago
Nintendo - Counsel, Litigation & Disputes

Nintendo

Redmond, Washington, United States (Hybrid)
10 Months ago
Apple - AMP Fraud Data Analyst

Apple

Austin, Texas, United States (On-Site)
1 Week ago
Evolution  - In Studio Game Presenter

Evolution

Atlantic City, New Jersey, United States (On-Site)
2 Months ago
GameChanger - Senior Full Stack Software Engineer, Video Platform

GameChanger

New York, New York, United States (Remote)
2 Months ago
Apple - Sr. Financial Analyst

Apple

Sunnyvale, California, United States (On-Site)
5 Days ago
WebFX - Jr. Social Media Advertising Strategist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
7 Months ago
Cadence - IC Power, IR and EM Sr. Application Engineer

Cadence

San Jose, California, United States (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re hiring a Marketing…Posted yesterday Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re hiring a Jira…Posted yesterday Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to place…Posted yesterday Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire…Posted yesterday Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire…Posted yesterday Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire…Posted yesterday

Alpharetta, Georgia, United States (Hybrid)

Northborough, Massachusetts, United States (Hybrid)

Los Angeles, California, United States (On-Site)

Parsippany-Troy Hills, New Jersey, United States (Hybrid)

Northborough, Massachusetts, United States (Remote)

Cleveland, Ohio, United States (Remote)

Tempe, Arizona, United States (On-Site)

Mettawa, Illinois, United States (Remote)

Westwood, Massachusetts, United States (Hybrid)

Northborough, Massachusetts, United States (Remote)

View All Jobs

Get notified when new jobs are added by onwards Search

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug