EMEA PR Strategist

Riot’s Global Communications team works across games, esports, and entertainment to craft and deliver a cohesive experience for players. We tell compelling stories, build trust with our communities, and ensure that every beat - from game launches to major esports tournaments and entertainment expansions - resonates with players worldwide. To achieve this, we partner closely with communications professionals in Riot’s regional offices, equipping them with the tools, strategies, and messaging they need to engage local players in meaningful and impactful ways.

As an EMEA PR Strategist, you will join the regional PR team, supporting the planning and execution of esports communications strategies across Riot’s portfolio - with a primary focus on the League of Legends EMEA Championships (LEC) and VALORANT Champions Tour (VCT) EMEA. This is an ideal role for a communications professional who thrives in dynamic environments, and is eager to shape compelling narratives for Riot’s passionate player communities across EMEA.

In this role, you will lead the creation of EMEA esports press materials, develop and maintain strong relationships with key media across the region, and support PR efforts in the lead-up to and during events - including tentpole moments like the LEC Summer Finals in Madrid. 

Additionally, the role may include ad-hoc communications support for other Riot initiatives and priority projects within the region, including upcoming 2XKO game moments and the TFT Open in Paris.

Please note this is a 12 month contract based onsite in Berlin.

Responsibilities:

• Support the EMEA Esports Communications Leads in developing and executing the overall EMEA esports communications strategy
• Assist in managing the partner responsible for on-site PR at the Riot Games Arena in Berlin
• Contribute to the creation of communications plans for EMEA esports
• Drive the execution of communications tactics aligned with EMEA esports strategies
• Manage media requests and build strong relationships with key EMEA esports media
• Collaborate with the EMEA Esports PR agency to curate and manage media opportunities
• Oversee the creation of EMEA esports press materials, including press releases, website articles, media statements, briefing documents, and press kits
• Ensure high-quality reporting from EMEA esports agencies, and prepare reports for internal stakeholders

Required Qualifications:

• Experience: 2 - 4 years of experience in PR, communications, or a related field
• Industry knowledge: Familiarity with the gaming, entertainment, or sports industries, with a strong grasp of media landscapes and audience expectations. Experience in or of the esports industry is a plus, but not required.
• Strong written communication skills: Proficient in written English, with the ability to craft and oversee the development of high-quality press materials tailored to the EMEA region.
• Media relations: Proven experience building and maintaining relationships with media across a variety of verticals

Preferred Qualifications:

• Direct experience working with or for esports or gaming industry events
• Experience working with international teams or on cross-cultural projects

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players.  We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Let's Thrive Together:

Because together we are better!
It's our policy to provide equal employment opportunities for all applicants and members of Riot Games. Riot Games makes reasonable accommodations for individuals with a disability and does not unlawfully discriminate  on the basis of race, color, citizenship status, national origin, ancestry, sex, sex stereotyping, pregnancy, medical condition, political affiliation or activity, genetic information, religion, trade union membership or activity, age, sexual orientation, family status, gender, gender identity, gender expression, marital or civil status, disability, veteran status or any other legally protected status or characteristics. We interpret these protected statuses broadly to include both the actual status and also any perceptions and assumptions made regarding these statuses. We know that fresh and varied perspectives will make us better at what we do, so however you identify and whatever background you bring with you, we’re excited to hear from you. Don’t be discouraged if you feel you don’t fully meet every single one of the requirements for a particular role, there’s always room for growth at Riot. If you spot a role that will make you want to jump out of bed in the morning, we are waiting to hear from you!

If you need assistance or an accommodation for this process due to a disability, please let us know