Event Marketing Manager
Job Summary
Job Description
Attentive is seeking a results-driven Event Marketing Manager to join their marketing team. The role involves building impactful events and experiences to drive brand awareness, educate customers and prospects, generate high-quality leads, and foster community. This position offers the opportunity to significantly contribute to the company's major annual events. Key responsibilities include managing end-to-end event operations, analyzing performance metrics, and fostering strong relationships with cross-functional teams like Customer Success, Sales, and Marketing, with a specific focus on West Coast and Australia field events.
Must have:
- 5+ years of event marketing experience
- Experience in technology or B2B SaaS industry
- Field event marketing experience
- Strategic thinking and ability to deliver ROI
- Project management skills for complex events
- Data-driven approach to event management
- Ability to travel, including weekends
Good to have:
- Skilled content and demand gen creator
- Experience partnering with sales teams
- Knowledge of industry and pop-culture trends
Perks:
- Competitive perks and benefits
- Health & wellness
- Equity
4 skills required
Job Details
Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.
With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
About the Role
Attentive is looking for a results driven Event Marketing Manager to join our marketing team. As an Event Marketing Manager, you will build impactful events and experiences that drive awareness of Attentive, educate customers and prospects on Attentive’s growing product offering, deliver high-quality leads and pipeline to our sales team, and foster community. This is an opportunity to join a growing team and make a significant contribution to our largest events of the year. This includes managing end-to-end event operations, analyzing performance metrics, and fostering strong relationships with other GTM team stakeholders such as CS, Sales, and Marketing.
- Own the planning, execution, and optimization of our proprietary events and participation at third-party events to drive brand awareness, generate pipeline, retain existing customers, and deliver outstanding attendee experiences
- Build relationships and collaborate with cross-functional teams to define event objectives, messaging, look & feel, and target audience. Keep contributors organized, facilitate collaboration, and assist with unblocking project roadblocks
- Manage event logistics, including vendor relationships, contract negotiations, budgeting, venue selection, and on-site coordination including signage, food & beverage, transportation, giveaways, etc
- Drive pre-event and post-event marketing strategies to maximize attendance, engagement, and post-event lead nurturing. Align strategies with company goals and Marketing team OKRs
- Collaborate with sales, CS, and marketing teams to ensure seamless integration of events into overall marketing strategies. With an emphasis on West Coast and Australia field events
- Analyze and report on the success of events, providing insights and recommendations for continuous improvement
- Develop and manage project plans, including documentation of strategy, process, objectives, deliverables, and timelines
- Bring a creative and strategic mindset, along with 5+ years of proven experience in event marketing, preferably in the technology or B2B SaaS industry. Field event marketing experience preferred
- Strategic thinker who excels in a fast-moving environment and can apply their understanding of the business to events in ways that deliver strong ROI and measurable outcomes from events
- Passion for planning complex in-person and virtual events, and managing projects happening concurrently
- Obsess over details, display poise and sophistication in fast-moving situations, embrace ambiguity, and deliver results
- A skilled content and demand gen creator who can craft compelling promotional content and plans to drive demand
- Experience partnering with sales teams to develop field event programs that align with revenue goals. Have a pulse on industry and pop-culture trends, competitor activities, and emerging opportunities to optimize event performance and stay ahead of the curve
- Drive new ways of thinking about events and experiences. Think outside the box and bring innovative ideas and solutions to the table to keep our field events dynamic and engaging
- Data-driven mindset when building, executing, and scaling event programs from concept to completion. Focus on setting goals, measuring KPIs, communicating milestones, reporting event outcomes, and utilizing learnings to drive improvements and efficiencies at scale
- Ability to travel, including weekends and some holidays
- Preferred location: Los Angeles, CA
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $115,000 - $123,000 annually + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
#LI-AL1
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
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