Field Marketing Manager, MEA
Job Summary
Job Description
Sitecore is seeking a talented and data-driven Field Marketing Manager for the Middle East and Africa (MEA) region. This role involves planning and executing demand generation strategies, aligning with regional sales, partners, and global marketing teams. The ideal candidate will have a strong understanding of the MEA market, a passion for field and partner marketing, and the ability to drive pipeline and revenue through localized experiences. Responsibilities include developing and executing multichannel marketing plans, designing Account-Based Marketing (ABM) strategies, planning events, localizing global campaigns, and managing the MEA field marketing budget.
Must have:
- 7+ years in B2B field/regional marketing
- Success in field/partner marketing for pipeline/revenue
- Knowledge of MEA markets
- Expertise in ABM and demand generation
- Strong collaboration and stakeholder management
- Excellent communication skills
- Willingness to travel within MEA
Good to have:
- Experience with SaaS or digital experience solutions
- Experience building marketing plans for emerging markets
- Analytical mindset
- Familiarity with digital content/web marketing
- Knowledge of Arabic language
- Bachelor's degree in Marketing, Business, or related field
7 skills required
Job Details
Description
About Us:
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.
Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore.com
About the Role
We are looking for a talented and data-driven Field Marketing Manager – MEA to join our regional marketing team. This individual will play a pivotal role in planning and executing demand generation strategies across the Middle East and Africa, in close alignment with regional Sales, Partners, and Global Marketing teams.
This role is ideal for someone with a strong understanding of the MEA market dynamics, a passion for high-impact field and partner marketing initiatives, and the ability to convert strategy into actionable programs that drive pipeline and revenue. You’ll have a key voice in shaping Sitecore’s market presence across MEA by creating localized experiences that resonate with prospects and customers.
What You’ll Do
- Develop and execute a multichannel field and partner marketing plan tailored to the MEA region, aligned to regional go-to-market priorities and revenue targets.
- Design and implement Account-Based Marketing (ABM) strategies that drive targeted engagement and accelerate pipeline within high-value accounts.
- Collaborate closely with Sales and Partner teams to ensure field marketing initiatives support pipeline creation, acceleration, and customer retention.
- Plan and manage in-person and virtual events—including executive roundtables, workshops, and third-party sponsorships—to build brand awareness and generate demand.
- Localize and execute global marketing campaigns, adapting content and messaging to ensure cultural relevance and maximum impact in MEA.
- Leverage data and analytics to measure marketing performance, generate insights, and optimize activities against KPIs including MQLs, pipeline contribution, and ROI.
- Manage the MEA field marketing budget, ensuring effective investment allocation to support business objectives.
- Maintain strong collaboration with Product Marketing, Digital, Corporate Marketing, and Customer Success teams to ensure message consistency and campaign alignment.
- Stay informed on regional market trends, competitor activity, and customer behavior to inform strategy and drive innovation.
What You Need to Succeed
- 7+ years of experience in B2B field or regional marketing, preferably in enterprise software or digital experience platforms.
- Proven success in planning and executing field and partner marketing strategies that support pipeline and revenue goals.
- In-depth knowledge of the Middle East and Africa markets, with the ability to tailor marketing approaches accordingly.
- Demonstrated expertise in ABM and demand generation best practices, including experience using platforms such as Demandbase, 6Sense, Salesforce, and Marketo.
- Strong collaboration and stakeholder management skills, with a track record of working cross-functionally across Sales, Marketing, and Partner teams.
- Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
- Excellent communication and interpersonal skills, with the ability to engage effectively across cultures and seniority levels.
- Experience with SaaS or digital experience solutions is highly preferred.
- Willingness to travel within the MEA region.
Additional Skills That Could Set You Apart
- Experience building marketing plans for new and emerging markets.
- Analytical mindset with a passion for measuring performance and optimizing programs.
- Familiarity with digital content and web marketing in multilingual contexts.
- Knowledge of the Arabic language (verbal/written)
- Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
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