Franchisee Consultant – UK Northwest

Company Description

About Us

McDonald’s has run its business in the UK since 1974 and currently operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 170,000 people.

Job Description

Field based opportunity - North West

This is a field-based operational role located in the Northwest of England. The position involves a blend of on-site work in restaurants, remote working, and collaboration across regional offices. Candidates must hold a valid UK driving licence, as regular travel across the region is essential. The role requires a strong presence in the field, partnering closely with franchisees and restaurant teams to drive performance, uphold standards, and support business growth.

The Opportunity

The Franchisee Consultant holds a unique role in the organisation that is fundamental to the long-term success of the business and achieving our goal of being the UK&Ireland’s best loved restaurant company. They work hard to foster a collaborative, influential and impactful relationship with an assigned group of Operators. This influence is used proactively to facilitate sustainable improvements in all areas of business performance and the experiences of our customers and people.

The Franchisee Consultant demonstrates a detailed understanding of the evolving needs of our customers and is truly customer obsessed in their actions, challenging their Operators to act and work in the same manner. They will use a suite of the tools at their disposal in order to achieve this. They are astute in their understanding of all commercial aspects of the business including growing sales and driving profitability. These skills are used to facilitate financial improvements.

The Franchisee Consultant also plays a key role in identifying opportunities to drive employee engagement and wellbeing, while influencing their Operators to deliver these improvements.

They consistently demonstrate McDonald’s Values and leadership behaviours to role model excellence and build productive relationships with all stakeholders inside and outside of the business.

What will my accountabilities be?

• Act as the primary business partner and coach to assigned franchisees, fostering strong, influential relationships.
• Champion operational excellence by identifying performance gaps and supporting franchisees in developing improvement plans.
• Protect and enhance the McDonald’s brand by proactively addressing risks to customer experience and brand reputation.
• Use data, insights, and in-person observations to identify root causes and drive informed decision-making.
• Lead structured business reviews and coaching sessions to support franchisee growth and capability development.
• Collaborate with franchisees to build strategic plans that improve customer satisfaction, sales, and profitability.
• Guide franchisees in developing people strategies that reflect McDonald’s values and promote inclusive, high-performing teams.
• Act as a conduit between central functions and franchisees to enable effective execution of business initiatives.
• Leverage internal tools, resources, and best practices to support franchisee success across operations, finance, marketing, and people.

Qualifications

What background do I need to have?

• Operational Leadership: Proven experience in multi-site or field-based operations, ideally within hospitality, retail, or food service sectors.
• Business Acumen: Strong understanding of commercial drivers including sales growth, profitability, and financial performance.
• Customer Focus: Demonstrated ability to improve customer experience through operational excellence and team engagement.
• Influential Partnering: Experience in coaching, influencing, and building trusted relationships with senior stakeholders or business owners.
• Data-Driven Decision Making: Skilled in using performance data, insights, and root-cause analysis to drive improvements.
• People & Culture Champion: Experience developing people strategies that promote engagement, wellbeing, inclusion, and talent development.
• Change Leadership: Comfortable navigating change and supporting others through transformation with empathy and influence.
• Field-Based Agility: Willingness and ability to travel regularly across the Northwest region; a valid UK driving licence is essential.
• Strategic Collaboration: Ability to act as a conduit between central functions and field teams, enabling the execution of business initiatives.
• Values-Led Leadership: Demonstrates integrity, inclusion, and a commitment to community and teamwork in all interactions.

Additional Information

Company Vision and Culture…

Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first

Inclusion: We open our doors to everyone

Integrity: We do the right thing

Community: We are good neighbours

Family: We get better together

At McDonald’s we are People from all Walks of Life...

People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.”

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