Freelance Designer

3 Weeks ago • 2 Years + • Design

Job Summary

Job Description

As a Freelance Designer, you will be responsible for creating original designs that align with project goals. You will collaborate with Art Directors and the project team to explore concepts and iterate on design layouts. You will prepare for creative reviews, present design rationale, and ensure designs work within limitations. You should have strong understanding of web development, including HTML and CSS, and expertise in design tools like Figma and Photoshop.
Must have:
  • 2+ years of visual design experience for web/mobile.
  • High proficiency in design elements (typography, layout).
  • Photoshop expertise and file organization skills.
  • Ability to articulate ideas clearly.

Job Details

The Critical Mass team creates applications which drive one of the world’s most trafficked websites. We play an active role helping our client connect their consumers globally through mobile, digital, and in-store experiences.

This team is focused on bringing new product pages to life. You’ll work collaboratively with cross-functional teams to launch new product landing pages for our client’s site. These pages will showcase new product versions and/or updates. There is typically a major release every fall and some smaller updates through the year. If you are a pixel perfect visual designer with flawless execution, who loves the latest and greatest new ‘it product’, this is the role and team for you.

As a Designer on this team, you are a user experience leaning visual designer. You’re comfortable being responsible for developing break-through marketing campaigns that incorporate all communications disciplines for new Product Launches. You’ll working closely and collaboratively with both the creative and tech disciplines to create considered and elegant design solution for our client’s homepage and other, additional platforms. You understand brand principles and style guideline and you appreciate an exceptional systematic design rational.


You will:

  • Create original designs that align to project goals and overall creative direction, fluid templates and our client high standards.
  • Collaborate with Art Directors, ACDs, and the larger project team to explore concepts and iterate on design layouts.
  • Prepare for creative reviews by outputting optimized files and presentation materials.
  • Guide ideas to meet both creative and business goals within the project scope.
  • Present persuasively and clearly articulate design rationale for project creative solutions.
  • Consult with technical disciplines to ensure designs work within given limitations, and files are prepared with all necessary information to support the design intent.
  • Review final deliverables with an exacting eye, ensuring that layout, images, and typography are flawless.
  • Continually seek opportunities to refine design thinking and improve workflows.

You have:

  • 2+ years of experience specializing in visual design for the web, mobile and/or app design.
  • High proficiency in the formal elements of design, including typography, layout, balance, proportion, rhythm, emphasis, and unity.
  • Ability to thrive in a challenging, fast-paced, creative workplace and to deliver quality design at a high volume in a tight timeframe.
  • Photoshop expertise, including intelligently organizing files for design iteration, setting up files for web production, and adhering to graphic design standards.
  • Passion for nurturing relationships, mentoring, and rallying teams to align around a vision.
  • Ability to articulate ideas and be clearly understood by creative, project management and development staff, both in verbal and in written format.
  • Clear communication and presentation skills that speak to both creative and technical audiences.
  • Prototyping ability to convey preferred states, motion, and/or behaviors for interactive concepts.
  • Strong understanding of web development, including HTML, CSS, iOS, and other technologies.
  • Figma, Photoshop and Sketch expertise, including file organization, and preparation of pixel-perfect files for design team use.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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